Richmond Raceway Reimagined, a $30 million infield redevelopment project by International Speedway Corporation at Richmond Raceway, is making its debut for the track’s first-ever NASCAR Playoff race weekend, September 21-22.
The finished project brings a variety of enhanced amenities for fans, teams, sponsors and other stakeholders to the iconic Richmond infield starting with Friday’s NASCAR Xfinity Series Go Bowling 250 and Saturday’s Monster Energy NASCAR Cup Series Federated Auto Parts 400.
“Thanks to International Speedway Corporation for their commitment to the future of the sport and our loyal fans through Richmond Raceway Reimagined,” said Richmond President Dennis Bickmeier. “The transformation of the infield is going to take the iconic Richmond racing experience to a new level in the infield. The track has been a racing destination for over 70 years, and the new DC Solar FanGrounds will help ensure the bright future of the facility for the next 70 years.”
The completely redesigned and modernized infield at Richmond features the DC Solar FanGrounds, which will bring race fans closer than ever to NASCAR’s best with new Monster Energy NASCAR Cup Series garages and a fan viewing walkway providing full immersion into the sport. Fans will also be able to watch cars go through inspection stations in the new infield.
The DC Solar FanGrounds will also feature the M&M’S Neighborhood located at the shade structure to the left of Gatorade Victory Lane that will have exclusive activations and concession branding.
Fans in the infield can also watch driver introductions, which will take place near the Markel Entertainment Plaza located by Turn 1.
In addition to the new garage walkways and inspection viewing areas, other new attractions include expansive Richmond infield social and engagement areas with concessions as part of the DC Solar FanGrounds. Gatorade Victory Lane will now be staged in closer view of the grandstands for fans to have a better experience celebrating with Richmond race winners. The location will provide new fan engagement opportunities for pre-race access, driver appearances, and entertainment programming.
An 80-person club experience with roof access will overlook the new Gatorade Victory Lane as part of the modernized infield. Two new garage suites with a view into the Monster Energy NASCAR Cup Series garages will provide an unprecedented experience in Richmond; similar to modern stadiums and arenas around the world. Media will be hosted in a new Media Center with broadcast booths, a conference room, and hospitality space.
