Welcome to Motor Racing Network! If you’ve never been to a race track, let us know you’re coming and we’ll give you a tour. You’ll be impressed!
Motor Racing Network, or ‘MRN’ to our fans, is the primary source for NASCAR stock car racing and related radio programming. Our award-winning play-by-play coverage and ancillary shows are delivered via satellite to 600 radio stations nationwide and the American Forces Network. Founded in 1970 by William H.G. “Big Bill” France, the founder of NASCAR and the world famous Daytona International Speedway, MRN is the largest independent sports radio network in America.
WHAT CAN WE DO FOR YOU
MRN offers a variety of live events and programs to suit your NASCAR needs. From our two minute daily shows, to NASCAR Cup Series live event broadcasts, we’ve got something just for you that your sponsors will embrace. MRN’s highly loyal NASCAR listeners will place that loyalty with your sponsors. We’ll set up a meeting with your sales staff and teach them best practices for local NASCAR sales and provide outstanding customer service for your entire staff.
PROGRAMMING & AUDIO DEMOS
LIVE EVENTS (All live events can be automated and streamed. There are six (6) :70 second spots per hour for local sales. If you do not own a Wegener i6420 receiver we will provide one for you at no cost.)
NASCAR Cup Series: The most popular form of motorsports in the United States, MRN provides coverage of 26 events from the famous Daytona International Speedway to the season-ending finale at Phoenix Raceway.
NASCAR Xfinity Series: Young, up-and-coming drivers gain experience racing against veteran NASCAR Cup Series drivers on the same speedways, and in the same cars. This series provides some of the most exciting competitions anywhere.
NASCAR Camping World Truck Series: The “Tough Trucks of NASCAR” have established the reputation of hard-charging, rough, and exciting action featuring full-size trucks with NASCAR specifications, and young, enthusiastic drivers.
NASCAR ESSENTIAL PROGRAMS
NASCAR LIVE: Devoted exclusively to NASCAR and hosted by Mike Bagley, this one hour “news magazine” style show, Tuesday nights at 7:00 PM, allows listeners an opportunity interact with the stars of NASCAR (52 weeks). Five (5) minutes available for local sales. This program can be automated via satellite or downloaded at MRN.com or via FTP.
NASCAR TODAY: This MRN signature program is a two minute daily newscast in afternoon drive, hosted by Woody Cain and features the latest information from NASCAR, driver interviews, and breaking news (52 weeks). Local availabilities are in adjacency slots. Satellite feed at 4:45 PM (ET) M-F, with 7:00 PM local playback window. Also available for download at MRN.com or via FTP.
NASCAR Hot Pass: Start your morning with this two minute daily newscast, hosted by Kyle Rickey and featuring the latest information from NASCAR including race results, driver interviews, and breaking news (52 weeks). Local availabilities are in adjacency slots. Satellite feed at 5:45 AM (ET) M-F, with 12:00 PM local playback window. Also available for download at MRN.com or via FTP.
Monday Morning Race Recap: Two minute recap every Monday during the NASCAR season that gives highlights of the weekend’s events with driver audio and insight from the winning teams (seasonal). Satellite feed at 6:45 AM (ET) with a 10:00 AM local playback window. Also available for download at MRN.com or via FTP.
SALES, MARKETING, & PROMOTIONS
Local Sales: MRN will make available for your sales team a template including demographic and psychographic data such as fan loyalty factors, custom Nielsen research on Sunday afternoons during an event, successful local sales categories, track attendee and NASCAR radio listener information. This template can be manipulated to add your station information, logos, and rates. Additional support is available to assist your sales team via webinar. VIEW SALES TEMPLATE HERE
Promotional Support: MRN works closely with the majority of NASCAR sanctioned tracks to provide our radio partners with turnkey ticket promotions and opportunities.
Promotional Rights: The MRN “Voice of NASCAR” logo is available to our partners for use in marketing materials.
Talent: MRN talent is available for customized liners, on-air interviews, and local commercial endorsements (with their approval and fee based).
White Label Audio Content: MRN sends white label, station brandable, audio content each week along with scripts for your on air talent. We send three separate e-mails with MP3’s featuring pre-recorded driver cuts in the form of MRN’s “One Minute Race”, “One-on-One Interview”, and upcoming event previews.
Social Media Tune In Posts: MRN sends weekly social media copy and graphics to promote our shows and live events with all the official race handles and hash tags, prewritten for you to copy, paste, and schedule to help you promote tune-in.
Sales & Marketing Toolkit: Upon signing with the network, MRN will send you a flash drive with our sales, marketing, and operations guide. You’ll find this helpful as you begin your journey as an MRN partner.
Radio Partner Promotional/Tune-in Video: As a partner you will have access to the MRN taggable, promotional video for use on your website or in partnership with your local TV affiliate, or cable provider.