ABOUT US
Motor Racing Network, or ‘MRN’ to our fans, is the primary source for NASCAR stock car racing and related radio programming. Our award-winning play-by-play coverage and ancillary shows are delivered via satellite to 500 radio stations nationwide and the American Forces Network. Founded in 1970 by William H.G. “Big Bill” France, the founder of NASCAR and the world famous Daytona International Speedway, MRN is the largest independent sports radio network in America.
WHAT CAN WE DO FOR YOU
MRN offers a variety of live events and programs to suit your NASCAR needs. From our two minute daily shows to NASCAR Cup Series live event broadcasts, we’ve got something for you that your sponsors will embrace. MRN’s highly loyal NASCAR listeners will place that loyalty with your sponsors. We’ll teach your sales staff best practices for local NASCAR sales, show you where to prospect for new clients, and help you properly promote our programming on your air, social channels, and station website.
PROGRAMMING & AUDIO DEMOS
LIVE EVENTS
All live events can be fully automated and streamed. THERE ARE NO BLACKOUT REQUIREMENTS. Each hour has six (6) :70 second breaks per hour for local sales. If you do not own an Audio 1 XDS receiver we will provide one for you at no cost.
NASCAR Cup Series: The most popular form of motorsports in the United States, MRN provides flag-to-flag coverage for 26 of the 39 events annually. We can connect you to our friends at the Performance Racing Network to fill in the rest of the season.
NASCAR O’Reilly Auto Parts Series: Young, up-and-coming drivers gain experience racing against veteran NASCAR Cup Series drivers on the same speedways. This series provides some of the most exciting competitions anywhere.
NASCAR Craftsman Truck Series: The “Tough Trucks of NASCAR” are covered exclusively by the NASCAR Racing Network (a partnership between MRN & PRN) and have established the reputation of hard-charging, rough, and exciting action featuring full-size trucks with NASCAR specifications, with young, enthusiastic drivers competing with wily veterans.
LIVE RACING PLAY BY PLAY DEMO
NASCAR ESSENTIAL PROGRAMS
NASCAR LIVE: Devoted exclusively to NASCAR and hosted by Mike Bagley, this one hour “news magazine” style show is Tuesday nights at 7:00 PM 52 weeks a year. Six (6) minutes available for local sales. This program can be automated and can be time shifted to fit your scheduling needs.
NASCAR TODAY: This MRN signature program is a two minute daily newscast in afternoon drive and features the latest information from NASCAR, driver interviews, and breaking news (52 weeks). Local availabilities are in adjacency slots. Available for download manually or automatically via Trucast FTP.
NASCAR Hot Pass: Start your morning with this two minute daily newscast, hosted by Kyle Rickey and featuring the latest information from NASCAR including race results, driver interviews, and breaking news (52 weeks). Local availabilities are in adjacency slots. Available for manual download or hands-free downloads via Trucast FTP.
Monday Morning Race Recap: Two minute recap every Monday during the NASCAR season that gives highlights of the weekend’s events with driver audio and insight from the winning teams (seasonal). Available for manual download or hands free via Trucast FTP.
SALES, MARKETING, & PROMOTIONS
Local Sales: MRN will make available for your sales team a template including demographic and psychographic data such as fan loyalty factors, custom Nielsen research on Sunday afternoons during an event, successful local sales categories, track attendee and NASCAR radio listener information. This template can be manipulated to add your station information, logos, and rates. Additional support is available to assist your sales team via webinar. Other sales tools include our monthly local NASCAR sales newsletter and podcast “Selling Speed” (example below) and the weekly “Three Things to Know in NASCAR” newsletter email with important talking points and topics to help you engage with your clients about NASCAR and it’s possibilities to help them sell their products and services.
Promotional Support: MRN works closely with the majority of NASCAR sanctioned tracks to provide our radio partners with turnkey ticket promotions and opportunities.
Promotional Rights: The MRN “Voice of NASCAR” logo is available to our partners for use in marketing materials.
Talent: MRN talent is available for customized liners, on-air interviews, and local commercial endorsements (with their approval and fee based).
White Label Audio Content: MRN sends white label, station brandable, audio content each week along with scripts for your on air talent. We send three separate e-mails with MP3’s featuring pre-recorded driver cuts in the form of MRN’s “One Minute Race”, “One-on-One Interview”, and upcoming event previews.
Social Media Tune In Posts: MRN sends weekly social media copy and graphics to promote our shows and live events with all the official race handles and hash tags, prewritten for you to copy, paste, and schedule to help you promote tune-in.
Sales & Marketing Toolkit: Upon signing with the network, MRN will send you a flash drive with our sales, marketing, and operations guide. You’ll find this helpful as you begin your journey as an MRN partner.