Rusty Wallace is set to return to South Dakota for his second annual charity motorcycle ride.
The Sturgis Buffalo Chip Rusty Wallace ride is set for August 12 to benefit the NASCAR Foundation, Rapid City Special Olympics and All Kids Bike.
The NASCAR Hall of Famer and Motor Racing Network analyst will lead a group of riders through the scenic Black Hills that will conclude at the Sturgis Buffalo Chip.
"We’re really excited about it," Wallace said. "This year we’re starting off from Black Hills Harley-Davidson (in Rapid City) and that’s one of the largest Harley stores in the world and they’re hosting this to take off and start riding the ride.
"We raised a bunch of money last year and will probably have over close to two to four hundred riders this year, I’m guessing. My phone’s been ringing off the hook. People got cabin fever – they are ready to go riding and get back on their motorcycles again. So it’s going to happen out in Sturgis, the Sturgis Rally, and I believe it’s going to be a pretty big field of riders and people to raise money for this great cause."
A special 2020 Harley-Davidson FLHX Street Glide was created for the ride by Cory Ness of Arlen Ness Enterprises that will be auctioned off to benefit the charities. The motorcycle is currently on display at Black Hills Harley-Davidson.
"The folks at Arlen Ness Enterprise, one of the top five builders in the world said, ‘hey send that bike to us and will customize it for free for the NASCAR foundation and your cause,’" Wallace said. "We sent it out there and Cory and his guys completely went crazy on it and the bike just absolutely turned out beautiful. All new paint, all new designed wheels. We’re going to auction that off the day of the ride and hopefully we raise a lot of money."
Many from the NASCAR industry will be taking part in the ride, including NASCAR Vice Chairman Mike Helton.
"Mike Helton has been to be basically in my opinion the leader of getting us all out to Sturgis," Wallace said. "I’ve been going to Sturgis now for close to 20 years and it all started when Mike gave me the first invitation to go out there and he is definitely ‘The Godfather.’ He missed the last couple of years, but we’re happy to have him back again. Mike knows every crack of the Black Hills. He knows all the roads and it’s fun following Mike because he’s our leader when we get out there."
Helton, who began riding motorcycles around the age of 15, is looking forward to making another trip to Sturgis in two weeks.
"I’ve been there for 36 years," Helton said. "Not all straight, I’ve had some interruptions in there. A lot of Sturgis to me is just like it was the first time I went out there.
"When you get out there and you hang around and you’re with a group of folks that have the same interests and the same passions it’s like being at the Daytona 500 with all the energy. That area has such beautiful scenery and history. It’s an amazing trip out there."
NASCAR Cup Series driver Clint Bowyer, off-road racing legend Walker Evans and NHRA legend Don "The Snake" Prudhomme are among the special guests participating in the ride.
"Rod Woodruff with the (Sturgis Buffalo) Chip and myself and Mike Helton will be up front leading this whole pack," Wallace said. "We’ll take off and we’ll start our charity ride and it’s just going to be a blast. It’s going to be beautiful. The charity ride is going to last about an hour and a half to two hours. So it’s not too long, and not too short. It will be going through some of the most beautiful areas of the Sturgis area that you’ve ever seen in your life."
For more information please visit: www.rustywallaceride.com