Vision
An Integrated Approach to Ecommerce
At MRN our vision is to be the best in a new ecommerce breed – to be a vertical-centric support and sales network that drives bottomline for our vendors. Our core principles will keep us the leader in this new category...
- > Continually give customers new ways to interact with our brands.
- > Use new tools and methods to ensure best-in-class sales strategies.
- > Lead the industry with flexible, scalable technology platforms.
- > Develop strong growth opportunities for vertical markets.
- > Always work to give vendors more value and profit.
- > Differentiate our brands with strategic partnerships.
Vision/Marketing
Drive Revenue. Convert Shoppers. Reduce Cost. Deepen Relationships.
It’s our to-do list. It’s all we do, everyday, to help sell products from dozens of vendors. To market your offering, MRN’s cross-disciplinary marketing team leverages proven experience, analytic tools, and technology capabilities to drive traffic to your products on our sites. In a fiercely competitive ecommerce landscape, we understand the need to stand out from the crowd. We reach out to customers and prospects via...
- > email marketing
- > natural search optimization
- > paid search marketing
- > digital promotions
- > offline events
- > blogs
- > affiliate marketing
And once we have customers’ attention, we don’t disappoint. We’ve considered their online frustrations at every point in the web sites’ interface development. So we can convert more browsers of our sites into buyers of your products.
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Vision/Sales
If you’re ready to grow, we’ll create the right climate.
Closing sales in today's market is no easy feat. It takes more than just responding to customer calls and requests.Our sales force will proactively cultivate relationships online via live chat and video demos, as well as offline through in-person meetings, phone support, outbound telemarketing, corporate sales visits, and retention programs.
With our NetSuite sales force automation tool, MRN’s sales team has access to the preference and trend data needed to rapidly follow up on leads, analyze sales stats, and effectively upsell each order. And, we understand that you don’t want just any novice representing your brand’s features and benefits. MRN’s dedicated vertical sales managers will get to know your offering inside and out, educate team members on products, and demo products for corporate customers in-person.
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Vision/Technology
Digital tools that connect with human customers.
The sites in MRN’s network sit on a common user interface. So each shares the same streamlined, efficient shopping experience with tools to...
- > schedule on-site service and order parts.
- > ask questions via live chat.
- > watch demo and training videos.
- > easily compare product features.
- > browse and zoom product photos.
- > save with package pricing.
Competitors in our verticals set users’ online expectations rather low. But we believe the right tools convert customers, bring them back again, and lead to good word-of-mouth in the industries we serve. On the back end, Adobe Flex integrates with NetSuite software to make the MRN ecommerce platform completely configurable and customizable. It’s designed for flexibility and continued growth.And on your end, our technical platform gives easy access to recent purchase orders, accounts payable data, and other vital information. We’ve also developed tools that help you stay in touch with your MRN vendor relations team, from video-based chat to blogs on new products.
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Vision/Customer Relations
Building relationships through people and technology.
Our mantra: never let a customer fail. It means never keep them waiting. Never let the web site frustrate them. Never give them the wrong answer to a question.
And, it’s why we assign each customer not only their own sales representative, but also their own customer care rep. It’s a white glove approach that leads to better service and starts a one-to-one, first-name-basis dialogue. Our customer relations team doesn’t just solve customers’ problems, they work with the rest of our organization to make our business practices more customer-centric.
And, even in our customer relations, technology leads the way. Best-in-class CRM tools provide crucial data on a vertical’s customers, products, and marketplace trends. We use those insights to help us manage the customer relationship lifecycle from start to finish and back again.
And, even in our customer relations, technology leads the way. Best-in-class CRM tools provide crucial data on a vertical’s customers, products, and marketplace trends. We use those insights to help us manage the customer relationship lifecycle from start to finish and back again.
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Vision/Vendor Relations
Because you aren’t just a vendor; you’re our client.
To MRN, you aren’t just another vendor in our database. We see you as our client and believe we need to earn your business.
We get to know each vendor and build a dedicated MRN team around their specific needs. And we mean it when we say dedicated. Your custom MRN team of marketers, designers, sales reps, vertical brand managers, web content specialists, and service technicians will be available and responsive any time you need them.
In fact, we invite all our manufacturers to come out to Salt Lake City, meet with their vender relations team, and put faces with the names.After all, we’re looking for relationships, not just products.
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Vision/Service Partnership
Serving customers even after the sale.
Look around your office until you spot a big machine. How did it get there? Who measured to make sure it’d fit? If it breaks, who will fix it? Unlike other ecommerce players, we can actually answer those questions for our customers. When they order big-ticket items from our sites, we offer installation packages and service contracts for it at the same time. Pretty common offline, but in ecommerce it’s a groundbreaking idea.
To make it happen, we’ve partnered with nationwide service provider OnSite. Named FedEx-Kinko’s best in-store service provider three years running, OnSite technicians are professional, trained, and ready at your customer’s call. And, even as you expand your offering, in-person and online training demos keep them up-to-speed on new products. Find out more about OnSite
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