Armor All To Sponsor Schatz

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CONCORD, N.C. - Armor All will sponsor two-time NASCAR NEXTEL Cup Series champion Tony Stewart in the 2008 season-opening NASCAR Nationwide Series race at Daytona International Speedway and Tony Stewart Racing driver Donny Schatz in the 2008 World of Outlaws Sprint Series.

Armor All has aligned with Stewart to promote its innovative line of interior and exterior car care appearance products, with its NASCAR race at Daytona and World of Outlaws sponsorships augmenting an ad campaign that will launch in spring 2008.

The advertising campaign will feature Stewart in both television and print ads. It marks the first time Armor All has used a race car driver in its advertising. Stewart is also being featured on the package of Armor All’s Holiday Gift Pack, which will be in stores nationwide beginning in November.

“We are thrilled to be working with a racing icon like Tony Stewart,” said Augie DeLuca, marketing director for the Armor All/STP Products Company. “Tony is a great fit for our brand. He’s a car guy who knows what it takes to keep his car looking great inside and out. And he knows a few things about winning, too. It’s a coup for Armor All to be on Tony’s legendary No. 20 car.”

Stewart will race his signature No. 20 at Daytona for Joe Gibbs Racing. Stewart won the kickoff event to what is currently known as the NASCAR Busch Series in back-to-back seasons in 2005 and 2006 while driving for Kevin Harvick Inc.

With that Feb. 16 race serving as Stewart’s debut as an Armor All spokesman, his open-wheel racing team will carry the familiar orange, black and yellow colors of Armor All for the entire 2008 World of Outlaws season.

TSR, winners of the 2001 World of Outlaws title, will have the reigning World of Outlaws champion and two-time Knoxville (Iowa) Nationals winner Schatz behind the wheel of the No. 15 Armor All winged sprint car. Schatz will compete alongside the No. 20 Bass Pro Shops/Chevrolet machine currently fielded by TSR.

“It’s an honor to represent Armor All,” said Stewart, who before coming to NASCAR was the 1997 IRL IndyCar Series champion and a four-time USAC champion. “People who know cars know Armor All. I’ve been using their products on my street cars for years, but I’ve been using them on my race cars even longer.

“We use Armor All products all over the bodies of our sprint cars because it helps keep the dirt off the cars. The less dirt gets on the car, the less it weighs and the faster you go. We use Armor All for competitive reasons in racing, and I guess you could say I use Armor All for competitive reasons on my street cars too, because I want to make sure my car is the best looking car on the block.”

Also included in Armor All’s agreement with Stewart is a $50,000 donation to the Tony Stewart Foundation. The Foundation supports groups that care for chronically ill children, drivers injured in motorsports activities and charitable outfits specializing in the protection of various animal species. Charities actively supported by the Foundation include, but are not limited to, the Ronald McDonald House, the Make-A-Wish Foundation, the Indiana Special Olympics, Greyrescue (Greyhound Rescue Organization) and the Victory Junction Gang Camp.

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