MSR Brings a 'Need for Speed' to Sebring
February 27, 2014 | 12:14 P.M. EST
Michael Shank Racing with Curb/Agajanian will team with DreamWorks Studios to promote the upcoming movie "Need For Speed" during the 62nd Annual Mobil 1 12 Hours of Sebring on March 12-15. The fast-paced movie will star Aaron Paul and is set to open nationwide on March 14.
Drivers John Pew, Ozz Negri, and Justin Wilson will look to add to their trophy collection with a win in Sebring after having won the Rolex 24 At Daytona together in 2012 as they team in the No. 60 "Need For Speed" Ford Ecoboost/Riley Daytona Prototype for round two of the 2014 IMSA TUDOR United SportsCar Championship.
Michael Shank Racing with Curb/Agajanian, which set multiple speed records at Daytona International Speedway with the Ecoboost power plant in October, will be making its first-ever start in the Sebring 12 Hour. The team will aim for victory lane carrying the Need for Speed colors, which will reflect another new livery application from team partner AERO Paints.
Several IMSA and Michael Shank Racing partners, including Ford and Continental Tire, are represented in the action-packed movie. Fans can see the new Continental Tire-shod Ford Mustang in action as well as a classic Ford Torino driven by Aaron Paul's character, Toby Marshall.
“We are really excited about making our debut at Sebring, and having 'Need for Speed 'on board will only raise the expectations for the weekend,” said team owner Mike Shank. “We’ve been working hard to generate new partners for the team, and having the chance to be a part of a big national launch like this is a great opportunity. It looks like it is going to be an awesome movie and I can’t wait to see it!”
The new partnership with DreamWorks Studios reflects a growing roster of team partners for Michael Shank Racing with Curb/Agajanian, which has generated new marketing programs with Curb Records, CRC Industries, Roberts Service Group, and Advanced Architectural Grilleworks thus far in 2014.