Gordon's Sponsor Returning
By: Dustin Long - @dustinlong on August 8, 2014 | 2:03 P.M. EST
AARP and its Drive to End Hunger program will return next season as a primary sponsor on Jeff Gordon's car. (Photo: Getty Images)
WATKINS GLEN, N.Y. - AARP and its Drive to End Hunger program will return as a sponsor for Jeff Gordon’s car next season, Hendrick Motorsports announced Friday.
Drive to End Hunger will be the primary sponsor on Gordon’s car for 13 races in 2015. That’s a decrease from the 23 races it will serve as the primary sponsor on his car this season. Drive to End Hunger will be an associate sponsor on the remaining races next season.
Gordon’s other sponsors for next season are Axalta (10 races), Pepsi (two races) and Panasonic (two races). That leaves 11 total races open since there are a total of 38 races per season (36 points races and two non-points races).
Gordon isn’t worried about filling the remaining races.
“Things are strong for us at Hendrick Motorsports right now,” Gordon said between practices at Watkins Glen International. “I think the last couple of years we have all been very stressed out about sponsorships and getting those deals done. Here recently a lot of positive good things have been happening. There is more to come.”
Drive to End Hunger will be on Gordon’s car for next year’s Daytona 500. Next year will mark Drive to End Hunter’s fifth year as a primary sponsor on Gordon’s car.
Drive to End Hunger, which is supported through donations, raises awareness and funds to fight hunger among adults 50 and over.
“Hunger is a hidden problem that millions of older Americans are battling silently. We are excited to keep building on the great work of these last four years to help the nearly 9 million older Americans who face the threat of hunger,” said Lisa Marsh Ryerson, AARP Foundation president. “With Jeff Gordon and Rick Hendrick, we have committed champions behind the wheel on and off the track. Together we will make the most of this unprecedented opportunity to end the struggle that so many older Americans have with hunger.”
Drive to End Hunger has donated more than 30 million meals since AARP and AARP Foundation launched it in Feb. 2011. Last year, 23 organizational sponsors and supporters joined the program.
“What’s been accomplished by Drive to End Hunger in a relatively short time is absolutely inspiring,” said Rick Hendrick, owner of Hendrick Motorsports. “At the beginning, we felt the program would ultimately be judged on how many lives it impacted. There’s no question it’s been successful by that measure, but we still have much more to do. Our team is proud to continue the effort alongside our friends at AARP and AARP Foundation and with the incredible support of the NASCAR community.”
Motor Racing Network - "The Voice of NASCAR" - will have live coverage of Sunday's Cheez-It 355 at The Glen starting at noon (ET), with live streaming at MRN.com