Biffle Gets New Sponsor
By: Dustin Long - @dustinlong on August 22, 2014 | 11:59 A.M. EST
Greg Biffle will have sponsorship from Ortho next week at Atlanta and throughout next season, Roush Fenway Racing announced Friday. (Photo: Getty Images)
BRISTOL, Tenn. - Reunited, and for Roush Fenway Racing, it feels so good.
The team announced Friday that Ortho and its line of home, lawn and garden pest control products will be a primary sponsor for Greg Biffle, beginning with a few races this season. It’s a return of sorts. Ortho’s parent company is Scotts Miracle-Gro, which was a sponsor at Roush from 2005-11 with Mark Martin.
Ortho will debut with Biffle next weekend at Atlanta Motor Speedway and also will be on the car for two more races this season.
The team did not announce how many races Ortho will be on Biffle’s car next season, but Steve Newmark, president of Roush Fenway Racing, said it would be for “roughly half” the season.
The news comes shortly after the announcement that 3M would leave Biffle’s team after this season to be a sponsor on Jeff Gordon’s car at Hendrick Motorsports starting next season.
“We had engaged in discussions with Scotts because of that history even before some of those things unfolded, so this, like a lot of other things, was in process and it stood alone based on the marketing potential I think both partners see,’’ Newmark said.
Biffle’s focus this weekend at Bristol Motor Speedway is to maintain his spot for the Chase. There have been 12 different winners this season, leaving four spots - for now - for non-winners highest in the points. Biffle ranks fourth among the non-winners, thus he would earn the last spot if he stayed there and there weren’t any other first-time winners eligible for the Chase.
Biffle leads Kasey Kahne by nine points and Austin Dillon by 22 points for that transfer spot. Biffle has scored three consecutive top-10 finishes entering this weekend.
“We’ve felt the pressure all year because we haven’t performed to our standards at Roush Fenway – none of the teams have,’’ Biffle said. “We have gotten much, much better in the last six weeks.
“We go into these next three races with a lot of confidence and actually less pressure than we’ve had all season because our performance hasn’t been where we needed to be. Now that our performance is better, and we’re seeing that light at the end of the tunnel, it’s so much easier to show up to the race track and compete. We enjoy coming and racing in the top 10 and that’s what we want to do. We have a lot of confidence going into these last three races that we have the speed we need and also we have a test at Chicago lined up Monday and Tuesday, right in the middle of this, so that gives us a lot of continuity going into these last three.’’