Alliance Extends Sponsorship
August 15, 2014 | 10:51 A.M. EST
Alliance Truck Parts will return as a primary sponsor for Brad Keselowski next season. (Photo: Getty Images)
Alliance Truck Parts has extended its partnership with Team Penske, the team announced Friday. It is a multi-year extension.
Alliance will serve as the primary sponsor of Brad Keselowski’s Sprint Cup car for eight races in 2015 and serve as an associate sponsor the remaining races.
“Team Penske is excited to build on our relationship with Alliance Truck Parts,” said Roger Penske. “We have worked closely with ATP as one of our key partners in NASCAR to build value for both of our organizations. As we continue to enhance our business relationship, we look forward to experiencing more success with Alliance Truck Parts on the track as well.”
“This extension is a big deal to all of us at Team Penske,” said Keselowski. “Alliance Truck Parts is a great brand – I actually own a few Freightliner trucks and we use Alliance Truck Parts to maintain them. We appreciate all they do for the Team Penske organization and I’m looking forward to continuing our success with ATP in the future.”
Alliance Truck Parts made its debut with Team Penske at the 2010 NASCAR Nationwide Series season finale at Homestead-Miami Speedway. The partnership expanded in the 2011 Nationwide Series when Alliance Truck Parts was a partial season primary sponsor and the following two seasons the bond with ATP grew to include a full-season Nationwide Series primary sponsorship with Team Penske. Alliance Truck Parts made its debut in the Sprint Cup Series this year.