Dale Jr. Now Active On Twitter
By: Jeff Wackerlin - @JWackerlin Twitter and Instagram | MRN.com on February 24, 2014 | 10:00 A.M. EST
"Tonight seemed like as good a night as any to join Twitter. How is everyone doin? #2XDaytona500Champ."
DAYTONA BEACH, Fla. - After telling Michael Waltrip that he would join Twitter if he won the Daytona 500, Dale Earnhardt Jr. kept his word by posting his first tweet at 2:32 a.m. (ET) on Monday.
Earnhardt has had an account - with 321,000 followers and counting - for some time, but his timeline remained empty until he posted a photo of himself with the Harley J. Earl Trophy in Victory Lane after winning "The Great American Race" for the second time in his career.
"I've got to get my password," Earnhardt said in the media center when asked if he would get on Twitter now after his win. He got that password and tweeted with the photo, "Tonight seemed like as good a night as any to join Twitter. How is everyone doin'? #2XDaytona500Champ."
As of 10 a.m. Monday, the tweet had 10,722 retweets and 15,807 favorites.
"I felt like I was going to join Twitter sooner or later and just didn’t know when," Earnhardt said during Monday morning's Champion's Breakfast. "It's becoming such a big part of our lives and such a big part of our exposure, and it's important to our partners. I thought it would be after an event like winning the championship or the Daytona 500, so it just felt natural last night to go ahead and kick it off. We had followers without one tweet so I figured they've been waiting around for something."
Along with the Champion's Breakfast, this week is the perfect opportunity for Earnhardt to post tweets from his Daytona 500 media blitz that kicked off early with the induction of his winning car into the Daytona Tickets and Tour Building. Prior to the early-morning events, Junior posted one tweet by the statue of his father, Dale Earnhardt, that said, "Look who I ran into at the Daytona Experience. Dad's Happy! #2XDaytona500Champ."
Earnhardt's Hendrick Motorsports teammate, Jimmie Johnson, is active on social media on Twitter and Instagram, and put pressure on Earnhardt to join.
"He leads the way and sets the standard on how a driver would use social media to benefit him and his partners," Earnhardt said. "So I’ve got a great guy to lean on when I have questions."
Earnhardt will now fly to New York City to be on the "Dan Patrick Show," Jay Mohr's radio show and "Late Night with David Letterman" on Monday. The media tour will also see Junior visit the ESPN headquarters on Tuesday to appear on a variety of programs, plus he'll be a guest on MRN's "NASCAR Live." After that, Earnhardt will head to Los Angeles on Wednesday for FOX Sports 1 and other appearances on local shows.