New Sponsors To Adorn Keselowski's Car

Brad Keselowski

Alliance Truck Parts will be Brad Keselowski's primary sponsor in eight Sprint Cup races this season. (Photo: Getty Images)

Brad Keselowski’s Sprint Cup car will have a different look this season. Alliance Truck Parts will be Keselowski’s primary sponsor for eight races, beginning with the March 2 race at Phoenix International Raceway. 

Team Penske also has announced that Wurth will servie as a primary sponsor on Keselowski's car in four races this season, beginning with the March 23 race at Auto Club Speedway. Miller Lite will be the primary sponsor in 24 races.

Alliance Truck Parts has been a sponsor for Team Penske in the Nationwide Series since 2010. Alliance Truck Parts was a full-season sponsor in the Nationwide Series the past two seasons with Sam Hornish Jr.

“Team Penske has built a terrific relationship with Alliance Truck Parts and we look forward to having them join us in the Cup Series this season,” said Roger Penske in a statement from the team. “This is a great example of how we can build business relationships to create opportunities for our partners through our racing teams.”

The Wurth Group first partnered with Team Penske in 2012.  

"The Wurth Group has done a terrific job of activating their partnership with Team Penske, and we'll work together to take the relationship to a new level this season,'' Keselowski said in a statement.

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