ISC to Enhance Fan Experience

Rear View Mirror

International Speedway Corporation has unveiled a plan to provide race fans with the sport’s first fully integrated multi-media race-day experience. (Photo: Getty Images)


DAYTONA BEACH, Fla. – International Speedway Corporation, the parent company of Motor Racing Network, has unveiled a plan to provide race fans with the sport’s first fully integrated multi-media race-day experience across all of its motor sports facilities over the next few years.

In addition to the live on-track racing action, fans will enjoy multi-media content directly on their Sprint smartphones and other handheld devices, and on new high-definition video screens located throughout the racetrack.  They will also enjoy enhanced connectivity to instantly share their race-day experience with friends inside and outside the track via Twitter, Facebook and other social media platforms.

"With all the content available at-track, race fans are consuming our sport much differently today than a decade ago and they're sharing those experiences with friends across the country," said ISC CEO Lesa France Kennedy.  "We’re taking a strategic approach to provide the very best connectivity and superior multi-media content to further enrich the fan experience.  We want to cater to all of our loyal fans in attendance and are committed to making the necessary investments to provide the type of race-day experience our fans expect from the leader in motor sports entertainment."

These enhancements, which began this year and will continue in 2014 and 2015, focus on several key areas:

- Digital High-Definition Video Screens: Beginning with Talladega Superspeedway in 2014, these new video boards will be installed at all ISC tracks.

- Unique At-Track Content: ISC has deployed a fully integrated multi-media strategy to deliver up-to-the-second live in-race and in-car cameras views, instant race data and other interactive race-day content.

- Enhanced Connectivity: Wi-Fi service will be provided in premium camping and fan areas, as well as in high-traffic areas.  These services were already installed at Michigan International Speedway and Auto Club Speedway of Southern California in 2013, and will be rolled out to other venues in the ISC family in 2014 and 2015.  In addition, ISC is working with American Tower Corporation to provide improved cellular coverage to include 4G connectivity for fans during race weekends.  These systems have already been installed at Daytona International Speedway, Kansas Speedway and Chicagoland Speedway; and will be rolled out at Phoenix International Raceway, Talladega Superspeedway and Auto Club Speedway in 2014, and remaining ISC facilities in 2015.

ISC and its partners have committed over $50 million to complete these enhancements through 2015.  The investment is included in the five-year, $600 million capital allocation plan endorsed by its Board of Directors in June 2013.

DAYTONA Rising, the $400 million renovation of the frontstretch grandstands at "The World Center of Racing," will feature additional technology enhancements and amenities that will further raise the industry standard for the benefit of race fans.  Those elements will be developed closer to the end of construction to ensure the most up-to-date innovations are installed prior to the project’s completion in 2016.

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