Harvick Adds 2014 Sponsor

Kevin Harvick

Jimmy John's will remain with Kevin Harvick and be his primary sponsor in 12 races next season at Stewart-Haas Racing. (Photo: Getty Images)


Jimmy John’s will follow Kevin Harvick to Stewart-Haas Racing and be his primary sponsor for 12 races next season, the team announced Tuesday.

Jimmy John’s joins Budweiser, which announced in July that it would sponsor Harvick at SHR. Budweiser will be the primary sponsor for Harvick’s car for 20 races next season. Outback Steakhouse will be the primary sponsor for Harvick in two races next year.

Among the races Jimmy John’s will be Harvick’s primary sponsor is Indianapolis. In the races Jimmy John’s isn’t the primary sponsor, it will serve as the associate sponsor on Harvick’s car. Jimmy John’s also will be an associate sponsor on Tony Stewart’s car next season.

“We are fortunate to partner with Kevin for many more years in a very meaningful way,” said Jimmy John Liautaud, CEO and founder, Jimmy John’s in a statement. “On and off the track, Kevin and (wife) DeLana Harvick are winners in all they do. And Tony’s reputation as a fierce competitor speaks for itself.”

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