Daytona Unveils Proposed New Look
January 22, 2013 | 2:13 P.M. EST
The proposed project is designed to provide a better overall race experience for fans.
Daytona International Speedway President Joie Chitwood today unveiled the first conceptual renderings of a proposed multi-year redevelopment of the historic facility.
During an address to the motorsports community this afternoon at NASCAR’s annual “state of the sport” media event in Charlotte, N.C., Chitwood revealed the first images of what the redeveloped Daytona International Speedway could look like. The proposed project is designed to provide a better overall race experience for fans, including upgraded concession areas, entrances, ticket gates, grandstands and seating, as well as interactive common areas that allow for opportunities to watch a race from several vantage points.
“As you look at this image, you can see the massive structure and feel to it, grand entrance statements and architectural skin, very reminiscent of professional sport that you see nowadays,” Chitwood explained as he unveiled a series of artist renderings depicting the track’s updated look.
Chitwood hopes to present more details during Budweiser Speedweeks at Daytona.
"For now, though, I have to work on the business case associated with this potential redevelopment project," Chitwood said. "I hope that later in 2013 I'll be able to get in front of senior management at ISC and make sure that I have all the things buttoned up so that we can consider this project for approval. But we're so excited about where we are today."