Peanut Patch to Sponsor Ragan
December 18, 2012 | 2:18 P.M. EST
After first joining Front Row Motorsports in May 2012 at Darlington Raceway, McCall Farms returned to the No. 34 car for additional races at Bristol Motor Speedway, Atlanta Motor Speedway and Charlotte Motor Speedway. The company's Margaret Holmes Peanut Patch brand will serve as the primary sponsor of the Front Row Motorsports entry at the same four venues in 2013.
The Peanut Patch Ford will make its 2013 debut just miles from McCall Farms' Effingham, S.C., headquarters in the May 11 race in Darlington. Peanut Patch will also adorn the car at Bristol on Aug. 24, Atlanta on Sept. 1 and Charlotte on Oct. 12.
"Boiled peanuts have long been known as the South's favorite snack," said Woody Swink, a representative of the fifth-generation family company. "We're very pleased to be continuing our relationship with Front Row Motorsports and David Ragan.
"What better fit for a fifth-generation family-run company, marketing a snack that has been a southern tradition for many years, than by sponsoring a second-generation driver from South Georgia in races at four of NASCAR's most historic and entertaining venues?"
David Ragan is happy to welcome Peanut Patch back to the No. 34 team.
"Having grown up in South Georgia, I've been eating boiled peanuts my whole life," Ragan said. "McCall Farms has been a great partner for Front Row Motorsports and I'm happy to be representing the Peanut Patch brand for the second consecutive year in 2013."
"McCall Farms and Peanut Patch are a great example of a partnership that gets great value working with Front Row Motorsports," commented the team's marketing director, Mike Laheta. "They do a great job of taking their sponsorship to the consumer at the retail level and getting results. We're happy to have them back in 2013 and help them get great exposure once again."