Quicken Loans Expands SHR Sponsorship

Quicken Loans

Quicken Loans will return to sponsor Stewart-Haas Racing in 2013. Present at Tuesday's announcement were (left to right) Tony Stewart, Jay Farner and Ryan Newman. (Photo: Jeff Wackerlin)

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KANNAPOLIS, N.C. – Quicken Loans will increase its sponsorship of the No. 39 Chevrolet and driver Ryan Newman at Stewart-Haas Racing to 18 Sprint Cup Series races next season.

The announcement was made today at the Stewart-Haas race shop with Newman, Tony Stewart and Jay Farner, President and chief marketing officer for Quicken Loans, in attendance.

"This is a great day for us," said Stewart, co-owner of SHR with Haas Automation founder Gene Haas.  "To have an existing sponsor that had a great first year with us want to commit to doubling the races for next year is a huge step for us and something we are really proud of."

Newman, who signed a one-year extension with SHR early last month, is looking forward to working with Quicken Loans more next season.

"They've been a new partner to this series and a new partner to the sport of NASCAR racing, and I'm proud to represent them," Newman said.  "It matches my contract as far as a one-year deal and this is a great opportunity for us to build a relationship for the future."

Along with the primary sponsorship, Quicken Loans will also be an associate sponsor on Newman’s Chevrolet and will remain as an associate on Stewart's No. 14 Mobil 1 Chevrolet.  The nation’s largest online mortgage lender additionally announced details of its newly launched Skip-a-Year Sweepstakes, which will pay up to five entrants’ mortgages for a full year.

Ryan Newman“We weren't sure what to expect with the 2012 season being our first in the sport,” Farner said.  “What we quickly found was that NASCAR fans are passionate and loyal to the brands that help drive their sport.  It was their commitment to our company that ultimately allowed us to significantly increase our involvement with the sport, Stewart-Haas Racing and Ryan Newman."

The extended partnership helps fill the void for the No. 39 Chevrolet after the U.S. Army announced it would be leaving at season's end.

"We have a little bit of inventory still to sell on Ryan's car but are very, very close," Stewart said.  "On Ryan's car, this is the best shape we've been in and that's what makes today such a big announcement."

Newman's other current sponsors, Outback Steakhouse and WIX Filters, are expected to return next season.

"We already have a number of them resigned and still under contract, so that gets us pretty close to having that inventory sold," Stewart said.

SHR is close to securing a sponsor for Stewart, who will lose Office Depot at the end of the season. Bass Pro Shops is expected to be the replacement sponsor.

“We're still working on mine getting taken care of, obviously, for next year," Stewart said. "We feel like we have a couple of good leads that will hopefully help us get this done before the end of the year. So I'm pretty excited that we'll hopefully have all of that taken care of before the season actually ends."

As for the rumors that Newman's crew chief, Tony Gibson, could be moved over to Danica Patrick's team for her first full season in Sprint Cup next year, Stewart said nothing has been decided.

"We're looking at our options," he said.  "We've talked about different options in what we can do - with Ryan and Tony, Zippy (Greg Zipadelli, SHR director of competition) and everybody in our group.  It’s no different than what we do every year.  We're always trying to evaluate where we are and what we can do to make ourselves better."

Newman also echoed the comments on making the right decisions for what's best for everybody at Stewart-Haas.

Ryan Newman"We're building a third team with Danica and we'll do whatever is best," Newman said.  "I don't know what the answer is right now, but we'll do what's best for all three teams.  We didn't make the Chase two out of the four years, so we obviously want to make the corrections needed and if that (means) a crew chief or team change, or both, as part of that then we'll see."

Quicken Loans will close out this season with a number of primary sponsorship roles on the No. 39 Chevrolet including a special Teenage Mutant Ninja Turtles design for next week’s Bank of America 500 at Charlotte Motor Speedway.

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