Toyota Reveals New Cup Series Camry

Toyota-NSCS

Toyota teams in the NASCAR Sprint Cup Series will have a redesigned Camry ready for competition in 2013. (Photo: NASCAR Media)

SALISBURY, N.C. - Toyota Motor Sales, U.S.A. and Toyota Racing Development have formally introduced the new 2013 Camry that will compete in the NASCAR Sprint Cup Series beginning next season.

Tuesday's introduction marks the culmination of an agressive redesign of the Camry.  TRD worked with Calty Design, part of Toyota's global design team, to create
an on-track Camry that incorporates design elements which give America's best-selling car its distinct character.

"We think NASCAR fans will really appreciate (the fact) that our new on-track Camry looks like the one in their driveways," said Ed Laukes, TMS vice president of marketing communications and motor sports.  "Our 2013 Camry looks more like the production vehicle than ever before and we hope this helps revitalize the long-standing relationship between fans and manufacturers in NASCAR.  Never before have we had a Camry competing in NASCAR that looked so similar to its production counterpart."

A new front grille area, distinct character lines down the sides of the vehicle and an updated rear bumper make the redesigned Camry stock car more relevant than ever before to its showroom sibling.

"The development of the car was truly a unique process," said Lee White, president and general manager of TRD.  "NASCAR and all four of its manufacturers were brought together to guide the direction of the new cars.  We all worked together to put the 'S' back in NASCAR.  We all wanted racecars that look more like our stock, production models.  Together, we accomplished that."

In an effort to create more distinct and stock vehicles for the racetrack, NASCAR worked with the four series manufacturers to determine what areas were either "locked in" or "open" for unique design.  NASCAR also allowed the exchange of glass for solid body pieces.

"When everyone at Toyota first saw the design of the 2013 Camry, the first reaction was, 'They're actually going to let you race a car that looks like that?'," said Andy Graves, TRD's vice president of chassis engineering.  "That just demonstrates how excited everyone is about the new design of the Camry stock car."

For 10 straight years and 14 of the past 15, the Toyota Camry has been the best-selling car in America.  Built at Toyota manufacturing facilities in Georgetown, Ky., and Lafayette, Ind., the 2012 Toyota Camry was recently named "Best Redesigned Vehicle" by Kelley Blue Book.  In addition, the Camry has been named the "Most American Car" by Cars.com's American-Made Index for three consecutive years.

The new 2013 Toyota Camry will make its Sprint Cup Series debut at Daytona
International Speedway during Budweiser Speedweeks in February 2013.

Related Topics:

NASCAR Sprint Cup

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