NASCAR Sprint Media Tour: Day 4

Bill Elliott

Walmart will sponsor Bill Elliott in the CokeZero 400 at Daytona. (Photo: Jeff Wackerlin)

Share:

CHARLOTTE, N.C. - The 2012 NASCAR Sprint Media Tour hosted by Charlotte Motor Speedway came to a close with news about Bill Elliott's return to the Sprint Cup Series, a presentation by Penske Racing and the annual NASCAR "State of the Sport" address.

WalmartThe tour's final day kicked off with an announcement by Walmart that will see them step up their involvement in NASCAR by sponsoring Bill Elliott in the July CokeZero 400 at Daytona International Speedway. The former series champion will pilot a Turner Motorsports Chevrolet with engines coming from Hendrick Motorsports.

“You just don’t know how excited I am to be a part of this,” Elliott said. "This deal started coming together in the last couple days. It is just incredible to be part of Walmart coming into this sport.”

Elliott will run the No. 50 in the race in conjunction with Walmart's 50th anniversary. Also, the retail giant will increase the number of NASCAR products available online to nearly 600 and will continue to sell their $99 four-ticket family package that is available for 17 races.

The tour continued with the final team visit of the week featuring Penske Racing where they made a number of announcements including a contract extension with Miller Lite as the primary sponsor of Brad Keselowski and the No. 2 Dodge.

Brad Keselowski"The No. 2 Miller Lite Dodge is coming off a very successful season on the racetrack - one where we reached Victory Lane for a sixth-consecutive season while qualifying for the Chase for the NASCAR Sprint Cup," said team owner Roger Penske. "The continued support of MillerCoors will ensure that this long-standing partnership will remain one of the strongest bonds in professional motorsports. With Miller Lite, we are proud to have one of the few full-season sponsors in the NASCAR Sprint Cup Series. That continuity is one of the many reasons Brad and the team are primed for another great season."

Along with the sponsorship extension of the No. 2 Dodge, MillerCoors announced that Coors Light will remain as the Official Beer of NASCAR in a multi-year agreement.

Keselowski, who teamed with crew chief Paul Wolfe to win three races last season and earn a Chase berth, is looking forward to the new campaign and taking the leadership role within the team.

"I look at it like everyone is a leader here," Keselowski said. "Yes we had success last year and want to build on that as well as working with AJ (Allmendinger) now as he comes to the team but we're all in this together. I'll do whatever I can to have our car be successful and to ensure the entire organization has success as well."

Allmendinger, who will pilot the No. 22 Shell-Pennzoil Dodge starting this season, was also on hand to meet with the media before heading to Daytona to compete in the 50th running of the Rolex 24.

“My goal is to go out there and try to win races, make the Chase and contend for the championship," Allmendinger said. "Anything less than that would be really disappointing."

Penske's Nationwide Series program is set for 2012 with Sam Hornish Jr. running for the season championship in the team's No. 12 Dodge with Parker Kligerman, who will also run for the Camping World Truck Series championship in a Brad Keselowski-owned entry, splitting time with Keselowski in the No. 22 Challenger.

Sprint Media TourThe team announced that Snap-on Tools will adorn the No. 22 car in Nationwide races at Darlington Raceway (May 11), Dover International Speedway (June 2), New Hampshire Motor Speedway (July 14) and Richmond International Raceway (September 7).

Hornish will have Alliance Trucking as his returning primary sponsor for a majority of the schedule with Wurth joining the team for a seven-race deal.

"I'm looking forward to having a shot at running for the Nationwide Series title," said Hornish, who won his first career race at Phoenix last fall. "The success we had last year has really helped my confidence and this is a solid team behind me that can help me compete for wins and a title."

NASCAR Chairman and CEO Brian France headlined the annual "State of the Sport" presentation at the NASCAR Hall of Fame. President Mike Helton and Vice President of Competition Robin Pemberton were also in attendance.

Sprint Media TourNo major rule or policy changes were announced during the presentation with NASCAR officials voicing their pleasure over last season's competition.

"Last year at this event, we announced a number of changes we believed would build interest in story lines and most importantly would make it easier for fans to understand the championship race," France said. "We're very pleased with how all those changes played out."

France said the development of the 2013 Sprint Cup car was moving along and that in the wake of Ford's unveiling of its new Fusion this week other manufacturers - Chevrolet, Dodge and Toyota - will be rolling out their models soon.

A private test will be held to allow the four participating manufacturers track time.

Pemberton said the current testing policy would remain in effect for the season but that Kansas Speedway, Pocono Raceway and Michigan International Speedway - all tracks that will be repaved this year - would host tests, a practice used at the reconfigured Phoenix International Raceway in 2011.

Twitter: @JWackerlin @MRNRadio

Related Topics:

Monster Energy NASCAR Cup

Photos

  • Class of 2017
  • Class of 2017
  • Class of 2017
  • Class of 2017
  • Class of 2017
  • Class of 2017
  • Class of 2017
  • Class of 2017
  • Class of 2017
  • Carl Edwards Stepping Away
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards' NASCAR Career
  • Carl Edwards Stepping Away
  • Class of 2017: Benny Parsons
  • Class of 2017: Benny Parsons
  • Class of 2017: Benny Parsons
  • Class of 2017: Benny Parsons
  • Class of 2017: Benny Parsons
  • Class of 2017: Benny Parsons
  • Class of 2017: Benny Parsons

Advertisement

You may unsubscribe at any time.
Motor Racing Network
555 MRN Drive
Concord, NC 28027
www.mrn.com/Footer/Contact-Us.aspx
(704)262-6700
feedback@mrn.com
  • © 2017 MRN. All Rights Reserved

    FacebookTwitterDiggDeliciousLinkedInGoogle BookmarksYahoo BookmarksLive (MSN)

    ISC Track Sites