Best Buy to Sponsor Edwards and Kenseth
December 20, 2011 | 10:51 A.M. EST
Best Buy will serve as primary sponsor of Edwards' No. 99 Ford for two races and the No. 17 Ford of Kenseth for nine races. (Photo: Getty Images)
Best Buy announced a new sponsorship deal for the 2012 NASCAR Sprint Cup Series season with Roush Fenway Racing drivers Matt Kenseth and Carl Edwards.
Best Buy will serve as primary sponsor of Edwards' No. 99 Ford for two races and the No. 17 Ford of Kenseth for nine races. In addition, Best Buy will serve as associate sponsor for each.
"Best Buy is thrilled to announce this new NASCAR sponsorship deal with Roush Fenway Racing," said Drew Panayiotou, senior vice president of marketing for Best Buy. "Roush Fenway Racing is a great fit for Best Buy Racing. NASCAR continues to be a relevant way for us to connect with our customers. Our goal is to reach our target audiences in a meaningful way, while maximizing the value of our marketing and sponsorship investments."
"We are extremely pleased to announce this partnership with Best Buy," said Roush Fenway co-owner Jack Roush. "Best Buy is an industry leader and a top brand globally. They do a great deal to market and support their teams and we are pleased to be working with an organization that is as enthusiastic about racing as Best Buy. We feel it is a great fit with our organization and we look forward to a great partnership together."
Best Buy has been a NASCAR sponsor for the past seven years, most recently with AJ Allmendinger and the No. 43 Ford at Richard Petty Motorsports.
“We have had a successful and rewarding relationship with Best Buy for the past few years and appreciate all they have done for us,” stated Richard Petty, co-owner of Richard Petty Motorsports. “Although it is very disappointing that Best Buy is changing directions at this late date, we wish all of our friends there the best in their future endeavors.
“Our plan has always been to run a two-car team in the NASCAR Sprint Cup Series in 2012 and we are continuing down that path,” Petty said. “We have several partners that remain committed to the No. 43 team. We will move forward and explore all of our options in regard to the No. 43 program in the coming weeks.”