3D Broadcast For Daytona Race

NASCAR's first foray into 3D programming will take place on July 3, 2010 with a special presentation of the Coke Zero 400 powered by Coca-Cola.

The 3D production, NASCAR's first ever, will be made available through TNT RaceBuddy on NASCAR.com as well as through DirecTV, and will complement a special television presentation on TNT, highlighted by the network's groundbreaking signature Wide Open format.

NASCAR.com will feature 3D feeds for the Daytona race in addition to the mosaic of HD-quality complementary unique camera angles available on TNT RaceBuddy throughout the six NASCAR Sprint Cup Series races televised on TNT. Turner will also make the Sprint Cup Series race from Daytona International Speedway available in 3D through DirecTV.

In order to experience the event in 3D, viewers will need a 3D TV or PC display with matching 3D glasses. The 3D production will feature two custom racing feeds produced specifically for 3D. The first will provide a unique look at the racing action from strategically placed cameras around the track designed to maximize the effect of 3D. The second stream will bring the mayhem of pit row into the third dimension creating a one-of-a-kind visual experience.

TNT's televised coverage of the Coke Zero 400 at Daytona continues with live race coverage in its groundbreaking signature Wide Open format. This format is a television presentation in which the network provides continuous race coverage free of national commercial breaks and features more unobstructed race action than that of a standard telecast by using a letterbox widescreen format. Along with title sponsor Coke Zero, featured sponsors-to-date are Burger King, Coors Light, Dimension Films' Piranha 3D, Goodyear, Sprint, Subway and Toyota.

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