Ford Rocking Speedweeks

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DAYTONA BEACH, Fla. — Race fans ready for a tune up before the Daytona 500 can see NASCAR stars, rock-music legends and even a few "Monsters" at the third annual Ford Rock and Race Fest at Riverfront Park a few days before "The Great American Race."

Only a few minutes from the racing epicenter, Ford Rock and Race Fest rocks and rolls to Daytona Beach's historic and picturesque Beach Street on February 10-11.

Under the direction of Progressive Edge Marketing, a Daytona Beach sports- and entertainment-marketing firm in partnership with the city of Daytona Beach, the free two day Ford Race and Rock Fest leads with NASCAR and ARCA RE/MAX Series driver appearances and team show cars that allow fan interaction and opportunities for autographs in an event lasting from 3 to 11 p.m. each day.

"This year we have more than 25 sponsors and growing involvement with the community. We are pleased with the return of our sponsors and participants that include Ford Racing as our title sponsor, the City of Daytona Beach, the Peabody Auditorium, Brighthouse Networks, NASA, Daytona 500 Experience, Norwegian Cruise Line, Chex and many more," said Deanna Bedford, president of Progressive Edge and a 15-year marketing veteran. "We enjoy hosting this amazing event and find there is something for the entire family."

While the drivers and show cars bring horsepower to the Ford Race and Rock Fest, each night's headline entertainment will keep the excitement at full throttle. Popular radio personalities from Real Radio 104.1's "Monsters in the Morning" will take the stage Tuesday night with their band, "The Lords of Goof Rock."

The show's host, Russ Rollins, will lead "Dirty Jim," Bubba Wilson and Tiffany and the others in a show many Central Floridians never want to miss.

Legends rock the stage Wednesday night, as the former lead singer and a guitarist of the group "Boston," Fran and Anthony Cosmo, join their band, play all the hits, as well as tunes from their critically acclaimed 2006 album "Alien."

Lining Beach Street from the News-Journal Center south to Bruce Rossmeyer's Harley-Davidson, the Ford Race and Rock Fest stretches into Riverfront Park.

Exhibits and interactive displays from NASA, Embry-Riddle Aeronautical University and Daytona State College, the Children's Museum of Arts and Sciences offer hours of entertainment, as well as sponsors like Kraft and dozens of others offering free giveaways during two energy-filled days.

Youngsters wanting to display star quality can take part in the Youth Talent Competition, produced by Children's Musical Theatre Workshop. There is a $25 fee to participate in this event, which spans the two days of Ford Race and Rock Fest. Judges will evaluate performances and prizes are available.

The return of Race and Rock Fest pleases community leaders like Daytona Beach Mayor Glenn Ritchey.

"Each year, SpeedWeeks in Daytona Beach provides a much welcomed shot in the arm for our area's business owners and employees," Ritchey said. "As a city, we are proud to host events like the Race and Rock Fest, which complement the activities at the speedway."

As president of Daytona International Speedway, Robin Braig recognizes opportunities for everyone with Ford Race and Rock Fest.

"Daytona International Speedway and Daytona 500 Experience are proud to support the third annual Ford Race and Rock Fest. As a proud member of this community, we welcome racing-related activities that round out the SpeedWeeks experience for fans," Braig said. "If they attend the Ford Race and Rock Fest, it's likely they'll attend one of our races, so it's good business for the city and for us."

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