Coke To Giveaway Hybrid Pace Car

Lauren Steele, vice president, Corporate Affairs, Coca-Cola Bottling Co. Consolidated, announced that in honor of the 50th running of the Coca-Cola 600, a one-of-a-kind golden can featuring the 50th Coca-Cola 600 logo and a congratulatory message will be the key to winning for fans in 10 states throughout the Southeast.

The lucky fan who finds the golden can - which will be randomly inserted into one of approximately six million specially marked 12-packs of Coca-Cola classic - will win the official Coca-Cola 600 Toyota Camry Hybrid pace car.

The Camry Hybrid will be the first in NASCAR Sprint Cup Series history to serve as the 'official' pace car for an entire race.

Bill Nystrom, senior manager of sports marketing for NASCAR at Coca-Cola North America, revealed that Coca-Cola will honor all of the past winners of the 600-mile race during pre-race ceremonies for the Coca-Cola 600 on May 24. As part of that celebration, NASCAR legend and three-time Coca-Cola 600 winner Bobby Allison will serve as Grand Marshal for the race and take a ceremonial victory lap around Lowe's Motor Speedway in the actual Coca-Cola-sponsored 1969 Mercury Cyclone he drove to victory in the 1971 event.

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