BBT Adds More With Bowyer
November 12, 2008 | 11:35 A.M. EST
The March 8 race at Atlanta Motor Speedway will mark the first of three consecutive races for BB&T, followed by four in a row starting at Talladega in April and wrapping up with the all-star festivities in Charlotte. In September, BB&T will be showcased again in Atlanta and at Dover for the first of three Chase for the Sprint Cup races. Bowyer’s No. 33 Impala SS will also feature a burgundy and gold BB&T paint scheme at Martinsville and Talladega next fall.
BB&T will serve as a major associate sponsor of the No. 33 Chevrolet for the remaining 26 races on the 2009 schedule while General Mills’ brands Cheerios and Hamburger Helper will be the primary sponsor.
Next season will mark the second-consecutive year that BB&T has expanded its role within the RCR family of sponsors. In 2007, BB&T sponsored a partial NASCAR Nationwide Series schedule with Bowyer in RCR’s flagship No. 2 Chevrolet. That role evolved into a 25-race schedule in 2008, in addition to two races on the No. 07 Chevy in the Sprint Cup Series.
The move was well rewarded with Bowyer making a championship run in the Nationwide Series and a Sprint Cup victory at Richmond International Raceway in May. Bowyer currently enjoys a 56-point lead in the Nationwide Series driver point standings and is sixth in the Sprint Cup point standings with one race remaining on the 2008 schedule.
“Richard Childress Racing and Clint Bowyer have been great partners, and we have been working on opportunities to become more involved with the RCR Sprint Cup program, which is second to none,” said Steve Wiggs, BB&T’s Chief Marketing Officer. “The success of our program, the positive support from our employees and clients, and the on-track success of Clint Bowyer made our decision to become the major associate sponsor of the No. 33 team relatively easy. We have increased our involvement each of the past two years, and our 2009 program is a natural progression from our successful 2008 season in the Nationwide Series.”
In the last two seasons, Bowyer has visited victory lane on five occasions, three times in the Nationwide Series and twice in NASCAR’s premier division, including the Richmond win where BB&T enjoyed the primary sponsor position.
“We’re proud to have BB&T continue to expand its partnership with RCR,” said Richard Childress, President and CEO of RCR. “Our relationship has paid great dividends both on and off the track for both companies. It’s been a lot of fun for me, personally, to watch how BB&T has used the racing program to market itself and build support for RCR and Clint Bowyer. It’s also very satisfying to be partnered with a local company headquartered in Winston-Salem where I grew up. Not only is BB&T the Best Bank in Town, it’s the Best Bank on the Track.”
Since being signed by RCR to run a limited Nationwide Series schedule in 2004, sharing the driving duties with Kevin Harvick in RCR’s No. 21 Chevrolet, Bowyer has put together an impressive list of accomplishments in NASCAR’s top two divisions.
To date, the Emporia, Kan., native has earned two wins, two poles, 15 top-five and 44 top-10 finishes in Sprint Cup Series competition. On the Nationwide side, Bowyer has notched six wins, six poles, 54 top fives and 93 top 10s. The 29-year-old driver’s lone NASCAR Truck Series victory came at Texas Motor Speedway in November 2006, making him one of an elite few drivers to have won races in NASCAR’s top-three divisions.
“We’re all excited to have BB&T take the next step and be part of our Sprint Cup program on the No. 33 Chevrolet Impala SS,” explained Bowyer. “It’s a huge confidence booster for me. I’m starting over with a new group of guys but having BB&T as a big part of our program will bring an important sense of familiarity to our team. Our goal for 2009 is to have all four RCR teams in the Chase for the Sprint Cup and I’m very happy that BB&T is part of that plan.”