No 28 Ford To Carry "11 Million"

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The 2008 NASCAR TV season is already off to a great start with an average of more than 11 million people per race day watching the No. 28 Yates Racing Ford during FOX’s coverage. This three-race average doesn’t include the 33.5 million viewers that watched the Daytona 500. With TV ratings up, and the No. 28 team still looking for sponsorship, it only makes sense to highlight one of the many benefits of a primary sponsorship with Yates Racing and the No. 28 team by placing “11 Million” on the hood of the Ford Fusion. Driver Travis Kvapil thinks it’s a unique approach to attracting sponsorship and hopes that he can get his No. 28 “11 Million” Ford to the number one position this Sunday at Bristol.

“I think it’s pretty creative,” said Kvapil. “When you stop and think about it, that’s a lot of eyeballs watching you every weekend, and this is just a fraction of the coverage that we get each week. I can’t imagine what the number would be if you added up all the media coverage along with the practice, qualifying, pre-race and post-race shows. That’s huge.”

Through four races, overall ratings are up more than six percent for the NASCAR Sprint Cup Series and the first three races (Daytona, California, Las Vegas) were ranked the number one sporting event of the weekend. With companies searching for innovative ways to reach customers and avoid the ad skipping technology of TiVo and DVR, a NASCAR sponsorship makes sense. Who wouldn’t want to associate with a top NASCAR team and get there message out there to over 75 million NASCAR fans.

“This is a really exciting time to be associated with NASCAR and Yates Racing,” commented Yates Racing co-owner, Doug Yates. “We have a brand new organization this year with great equipment and two very talented drivers. This is the time for smart, aggressive companies to get in on the ground floor of something special. We are looking for companies who want to take advantage of the current business cycle and create a lasting, positive shift in market share. We have already had a vote of confidence from K&N Filters and Zaxby’s as partners on the No. 28 this season, and we’re confident that other sponsors will see our team as a means to grow their business.”

“We’ve had some good runs this year in the No. 28 and I’m really excited about the progress this team has made in such a short time.” Kvapil continued, “Everyone at Yates Racing is working hard to give me fast race cars each week and it shows.”

Kvapil’s best run in 2008 came at Las Vegas two weeks ago when he finished eighth but in four starts, he has completed 98.9% of the total laps possible. As the team travels to Bristol, Tenn. this week, they have high hopes for the Wisconsin native who seems to know his way around the .533-mile oval. In four career Sprint Cup starts at the track, Kvapil has completed 92.4% of the total laps possible with a career best finish of seventh in 2005. In the Craftsman Truck Series Kvapil mastered the track raking in one win, one pole, two top-10 finishes and three top-15 finishes in just three starts. He has also completed 100% of the total laps possible in the Truck Series.

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