Race And Rock Fest Returns To Daytona

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DAYTONA BEACH, Fla. - Ready to strike a chord that feeds the rhythm of Speedweeks 2008, the second annual Ford Race and Rock Fest takes center stage in downtown Daytona Beach surrounding the 50th anniversary of the Daytona 500.

A production of Daytona Beach sports- and entertainment-marketing firm Progressive Edge Group in partnership with the city of Daytona Beach, the return of Ford Race and Rock Fest on February 12-13 will feature two energy-filled days of excitement culminating with free concerts by legendary rock band Bad Company with lead singer Brian Howe and country music superstar Mark Wills.

The fun rolls from 3 to 11 p.m. each day on Beach Street in the core of the city’s historic shopping, dining and entertainment district. Admission and parking are free.

The schedule includes appearances by more than 20 NASCAR drivers, including Bobby Labonte, Matt Kenseth, Jamie McMurray, Todd Bodine, Eric McClure, Mike Bliss, David Gilliland, Travis Kvapil, David Ragan and more. The world famous Anheuser-Busch Clydesdales Team will bring real. Live horsepower to Ford Race and Rock Fest, while a NASA space-themed display and simulator with visits from astronauts give fans access to even more stars. Free midway-style rides and games round out the scene with show cars, sponsor exhibits and samples.

“NASCAR fans eager to start the 2008 season with a great time will find it at Ford Rock and Race Fest. This exciting high profile entertainment scene only a few minutes from Daytona International Speedway,” said Deanna Bedford, president of Progressive Edge and a 13-year marketing veteran.

Daytona International Speedway President Robin Braig is pleased race fans have yet another reason to consider Daytona Beach as the best stop on the NASCAR schedule.

“Thousands of fans at the 2007 Race and Rock Fest saw a fantastic show, so I’m sure that folks here at The World Center of Racing for the historic 50th Daytona 500 will not want to miss it this year,” Braig said. “Daytona International Speedway and the Daytona 500 Experience are thrilled that fans have another source to feed their enthusiasm for NASCAR.”

For more information or to purchase tickets and hospitality packages for Speedweeks events at Daytona International Speedway, visit www.racetickets.com on the Internet, or call (800)-PITSHOP.

For more information about getting involved in support or sponsorship of Ford Race and Rock Fest, call Progressive Edge at (386) 615-6926, or visit www.racerockfest.com on the Internet. The company offers turnkey marketing solutions and sponsorship activation that take clients from concept development and strategic planning through material production and on-site promotions.

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