Daytona Ticket Plan For Stubhub

StubHub, the world's largest marketplace for tickets, has been selected by the Daytona International Speedway as the Preferred Fan-to-Fan Ticket Marketplace for all events related to the 50th running of the Daytona 500. On February 17, 2008, Daytona International Speedway will host the most anticipated event in racing history; the 50th Running of the Daytona 500. The Great American Race will be preceded by a bevy of exciting DIRECTV Speedweeks events beginning with the Rolex 24 At Daytona on January 26.

Through an agreement with International Speedway Corporation (ISC), StubHub will receive the direct endorsement of the Daytona International Speedway in a variety of race-related collateral materials and promotional elements including print literature and online destinations. Examples include prominent editorial placements at the RacingOne.com web site, as well as in RacingOne email newsletters. ISC also will provide StubHub with contextual links and permanent banner placements in online properties that include the ISC, Daytona International Speedway, RaceTickets.com and RacingOne.com Web sites. The banner placements will be located in high traffic pages where tickets are frequently marketed, researched and sold.

In connection with the designation, StubHub has created an exclusive co-branded landing page where fans can buy and sell tickets for Daytona Events safely and securely at StubHub.com. The landing page which includes Daytona 500 and Daytona International Speedway images, logos and content will run through mid-February. StubHub also has committed to a radio advertising schedule on the Motor Racing Network through Feb. 15.

The 50th running of the Daytona 500 is a golden moment in the storied NASCAR Sprint Cup Series history, said Robin Braig, President, Daytona International Speedway. Gaining StubHub as a partner will enhance the ticket buying experience for all race fans wishing to attend any DIRECTV Speedweeks events associated with this years milestone race. By teaming with StubHub, were guaranteeing race fans that tickets will be accessible at fair market prices through a seamless, one-stop destination made possible by the ticketing industry leader.

As an added convenience to fans, StubHub will host a will call booth at the Daytona International Speedway grounds for last minute ticket pick up or drop off during the week leading up to the main event. Staff members stationed at the booth also will provide fans with educational information about the Daytona 500 and StubHub.

This new relationship with the Daytona 500 enables StubHub to provide NASCAR fans access to a safe and secure buying environment for all Daytona 500 events, said Greg Bettinelli, senior director of business development, StubHub. NASCAR fans will benefit from the same guaranteed ticket buying experience that has made StubHub the popular choice for countless high-profile sporting events nationwide. The end result is a tremendous opportunity for fans to catch the racing event of a lifetime.

For information on buying and selling Daytona 500 tickets, please visit www.stubhub.com/daytona-500-tickets/

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