Hard Rock To Brand Proposed Casino

The Cordish Company and Kansas Speedway Development Corporation announced today that they have secured an agreement to brand the proposed Kansas Speedway casino entertainment project in Wyandotte County, Kansas as a Hard Rock Hotel & Casino.

Hard Rock is one of the most recognized brands worldwide and will serve to additionally enhance the tourism and visitation drawing power of the Speedway casino entertainment project. The Cordish Company has created two of the three Hard Rock Hotel & Casino properties in the United States, the award-winning Seminole Hard Rock Hotel & Casinos in Hollywood and Tampa, Florida. The two Hard Rock gaming facilities developed by Cordish are among the most successful and profitable casino entertainment properties in the country.

The Hard Rock brand will be sublicensed from Hard Rock Hotel Holdings, a partnership between DLJ Merchant Banking Partners, a private-equity investment affiliate of Credit Suisse, and Morgans Hotel Group Co. Hard Rock Hotel Holdings also owns the highly successful Hard Rock Hotel & Casino in Las Vegas.

“After a thorough review of the competing proposals in the RFP process in Wyandotte County, Kansas, we determined that The Cordish Company and Kansas Speedway are the ideal entities to create a successful gaming and entertainment destination in Kansas,” stated Randy Kwasniewski, President of the Hard Rock Hotel & Casino in Las Vegas. “The combination of the Hard Rock brand, The Cordish Company’s gaming and development experience and one of the most popular sports in America, NASCAR racing, will provide one of the most powerful and unique gaming, sports and entertainment destinations in the country.”

The companies expect to cross-market the Kansas and Las Vegas properties which will increase visibility and exposure for the Kansas Hard Rock Hotel & Casino nationally and internationally. “This is an exciting announcement not only for this project but for Wyandotte County,“ said Kansas Speedway president Jeff Boerger. “Hard Rock properties are a world-wide destination and our relationship with Hard Rock enhances the tourism draw of our project.”

“We are excited about continuing our relationship with the Hard Rock brand. The Hard Rock Hotel & Casino in Las Vegas is an extremely well-managed, hip property that is world renowned and we will both benefit from this affiliation. The County and State have both expressed a vision for a destination casino in Wyandotte County and there is no stronger draw than NASCAR, Hard Rock and The Cordish Company’s expertise in gaming and entertainment,” stated Joe Weinberg, President of Gaming & Resorts for The Cordish Company.

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