SPEED Moving To HD
October 5, 2007 | 12:07 P.M. EST
Topping the 70-million U.S. household mark and coming off four consecutive years of ratings growth in 2007, the move to High Definition is the next step in the evolution of a network that has added more than 30 million homes since being fully acquired by Fox Cable Networks in 2001.
In addition to its season-long, at-track coverage of NASCAR, with programs including NASCAR RaceDay, Trackside, NASCAR Victory Lane, Tradin' Paint, NASCAR Live!, NASCAR Performance and Go or Go Home, SPEED also will explore opportunities to bring other racing series and special events to viewers in HD in 2008.
In a move that began earlier this summer, SPEED programming is now commissioned in true 16:9 HD. In addition to the bold moves on the television side, SPEED's interactive division will raise the bar as well, with a re-launch of a completely re-tooled SPEEDtv.com slated for early February. The new site will feature dramatic across the board improvements in depth and timeliness of motor sports news and information, delivered through a new wide-screen format that is optimized for easy navigation, interactivity with mobile and other applications, social networking and customization.