Coors Light Official NASCAR Beer

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Coors Brewing Company and NASCAR announced a multi-year partnership, making Coors Light the official beer of NASCAR and its millions of fans nationwide. The five-year sponsorship agreement gives Coors Brewing Company category exclusivity starting with the 2008 NASCAR season.

“We’re proud that Coors Light, the World’s Most Refreshing Beer, is now the official beer of NASCAR – refreshing race fans every weekend from the start of the season to the Chase for the NASCAR NEXTEL Cup,” said Andy England, Chief Marketing Officer, Coors Brewing Company. “This partnership allows us to deliver exciting and relevant programs to our distributors and retailers – all centered around the number-one spectator sport in the country.”

The sponsorship agreement gives Coors Light exclusive rights to NASCAR logos in advertising, packaging and promotions, as well as the right to brand the Pole Award. In addition, Coors Light will build distributor and consumer promotions giving fans exclusive access to one-of-a-kind NASCAR experiences.

“Coors Light is a brand closely connected with and strongly supported by NASCAR’s core fan base. They have a proven track record as a strong brand marketer, and we’re looking forward to a mutually beneficial partnership that excites all our fans and helps bring NASCAR to new levels of popularity,” said Steve Phelps, Chief Marketing Officer, NASCAR.

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