Dodge To Sponsor Dover Race

    When the NASCAR NEXTEL Cup Series returns to Dover next month, the concrete oval will be the same monster it has always been. The race itself will take on a new identity: the Dodge Dealers 400 at Dover International Speedway.

    The primary sponsorship builds on the strong presence Dodge has had as the official vehicle of the “Monster Mile.”

    “Dodge is thrilled to increase its involvement with NASCAR by sponsoring an additional Nextel Cup race,” said Mike Accavitti, Director - Dodge Brand and SRT Marketing. “This is going to be a great weekend for the Dodge brand, one that wouldn’t be possible without the support of our 3,000 Dodge Dealers and the hundreds of thousands of Dodge fans in the grandstands each week.”

    To kick off the Dodge Dealers 400, David Spade, “Saturday Night Live” alum and current star of the CBS comedy “Rules of Engagement”, will serve as grand marshal. R. Lee Ermey, the recognizable host of “Mail Call,” will serve as the honorary starter and wave the green flag.

    “Dodge, as the official passenger car and truck of Dover International Speedway, has been an excellent partner here at the Speedway,” said Denis McGlynn, president and CEO of Dover Motorsports, Inc. “We are looking forward to working together to leverage the Dodge brand and increase awareness of the region’s Dodge dealers.”

    Dodge is giving fans the opportunity to get involved in the racing action by offering them fast fun with a high-speed spin in the Dodge SRT Thrill Rides. Fans can ride for free in a Dodge Viper SRT10 or Dodge Charger SRT8 on a high-speed, closed course.

    Dodge also is inviting consumers throughout the region to join in the fun:

    Any customer that purchases a Dodge car or truck from dealers in the Baltimore, DelMarVa Peninsula, Norfolk, Richmond or Roanoke areas or in West Virginia, between August 13 and September 10, will receive four tickets to the September 23rd Dodge Dealers 400 race. Visit for details.

  • Fans also can enter a "No Purchase Necessary" sweepstakes, simply by visiting Entrants will have a chance to win numerous prizes, including the Grand Prize – a VIP Experience at the Dodge Dealers 400. Five first-place prize winners will receive a pair of tickets to the Dodge Dealers 400 at Dover and 125 second-place winners will receive Dodge merchandise.

  • In a gesture of thanks to the men and women that defend the United States, 3,000 tickets will be distributed through the USO to active-duty servicemen and women and their families so they can enjoy the Dodge Dealers 400 in person.

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