Haier To Sponsor Nemechek
May 9, 2007 | 2:31 P.M. EST
The Haier Group, ranked by Forbes magazine as the most reputable company in China and 25th overall in the world, was founded in 1984 in Qingdao, China. The company's products are manufactured in 16 countries, including the United States. Haier's U.S. manufacturing plant is located in Camden, S.C., approximately 30 miles from Darlington Raceway.
"We're proud to start our NASCAR sponsorship at Darlington Raceway, which is near our operations and manufacturing headquarters in Camden," said Dave Parks, chief operating officer of Haier America. "We believe the NASCAR fan is also a Haier customer. This is a great opportunity to further enhance our branding by being affiliated with the revitalized Ginn Racing team and driver Joe Nemechek."
Jay Frye, CEO and general manager of Ginn Racing, said of the new partnership, "Each year NASCAR is becoming more of a global sport and we are very proud to have formed a partnership with a leading international company such as Haier. This is Haier's first venture in motorsports and we are honored that this prestigious international company is teaming with Ginn Racing."
The No. 13 Haier Chevrolet will make its debut during Friday's practice session at Darlington Raceway.
Saturday's Cup race will be televised on FOX, 7 p.m. Eastern.