Dale Earnhardt Day Set

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MOORESVILLE, N.C. - Dale Earnhardt Inc. announced plans today for the sixth annual Dale Earnhardt Day. The event will be held on Sunday, April 29th from 11 a.m. – 6 p.m. (ET). The celebration of the seven – time NASCAR Champion’s career will highlight the events and stories of Earnhardt’s life as seen in the 2007 film, "DALE."

Personal possessions, memorabilia and vehicles seen in the movie will be on display, in addition to some never before seen photos of the legendary driver.

The Dale Earnhardt Foundation will also be providing a silent auction and raffle throughout the day for both race related and DALE the movie memorabilia. The winners of the 2007 Legend Leadership Award will also be announced.

Bass Pro Shops will be operating an exciting outdoor activity area for children, in addition to providing one lucky fan the opportunity to win a fishing trip with Kerry Earnhardt.

Other activities taking place at the special occasion include:

  • Viewing of the Aaron’s 499 from Talladega Superspeedway at 2:00 PM
  • Special guests and live entertainment
  • Food and beverage available on site
  • Various giveaways and trinkets will be available for fans

    Shuttles will be carrying fans to Dale Earnhardt Inc. from two locations; Exit 36 off Hwy. 77 and the Bass Pro Shops store in Concord, N.C.

    Fans can log on to www.DaleEarnhardtInc.com for more information.

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