Cingular Plans Not Clear

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Richard Childress Racing and Jeff Burton are still not quite sure what the merger between AT&T and Cingular means to the sponsorship of the No. 31 NEXTEL Cup entry this season.

The Cingular brand name is expected to be gone by the end of the year as new parent company AT&T phases itself into the wireless phone market. However with NEXTEL as the title sponsor of the series, no new wireless carier can enter the sport, meaning AT&T will not be allowed to simply takeover the spot Cingular carries on Burton's car.

Burton remained optimistic something can be worked out, but is unclear what the future holds.

"I can't tell you a whole lot, to be honest," Burton said. "I can tell you that Cingular is extremely excited about their involvement with AT&T. They're excited about being involved in this sport and their sponsorship opportunity. They're going to do everything in their power to continue it. It's an interesting situation to be in and time will tell what happens."

"From a marketing standpoint, it's going to require some creativity and some interesting strategies. But they are committed to making it work. And I'm confident they will."

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