TUMS To Sponsor Ganassi Cars

TUMS is heading into NASCAR NEXTEL Cup racing as an associate sponsor with Chip Ganassi Racing with Felix Sabates. The brand has signed a two-year deal that begins with the 2007 season.

As part of the deal, the TUMS logo will appear on the rear decklid of the No. 41 Dodge, driven by Reed Sorenson, throughout the season. In addition, the car will feature a TUMS paint scheme during the April race weekend at Texas Motor Speedway. David Stremme’s No. 40 Dodge will carry the TUMS logo on its B post throughout the season and also will feature a full TUMS paint scheme at Chicagoland Speedway in July. TUMS branding also will be visible on driver and crew uniforms and on team equipment.

“TUMS is all about speed and providing fast heartburn relief, so sponsoring these two NASCAR Nextel Cup cars is a great fit for us,” said Bill Kollitz, TUMS brand manager. “Our core consumers are NASCAR fans – folks who like speed on the track and speed in relieving their heartburn – and we feel this sponsorship will be a great way to reach them.”

TUMS is already a familiar friend to NASCAR fans. During the past two seasons TUMS has reached out to them with sampling programs at several tracks featuring a fleet of golf carts. Samplers on the golf carts traveled around the track and into the campgrounds, meeting fans where heartburn strikes.

According to Kollitz, many fans, after a day or night of eating their favorite foods, sought out the samplers. “TUMS provides fast heartburn relief so folks can get on with enjoying the things they love to do – like watching NASCAR Nextel Cup racing,” he said.

“We are excited that TUMS decided to increase their involvement in the NASCAR Nextel Cup Series with us,” said Team Owner Chip Ganassi. “Their participation in NASCAR and specifically with our team makes sense. Both CGRFS and TUMS are all about speed.”

For the Ganassi team the TUMS partnership is a good one because the need for speed extends outside the racetrack. “The nature of our business requires us to eat out a lot and deal with plenty of stress,” Ganassi said, “so it’s good to know that TUMS will be there to provide fast heartburn relief.”

Since its development more than 75 years ago, TUMS has become America’s favorite antacid. It is used by more consumers than any other stomach remedy because it works fast, neutralizing acid on contact. Plus, it is a good source of calcium, something everyone needs but most adults don’t get enough of. TUMS is available in a variety of flavors, including the new TUMS Smoothies™ Berry Fusion.

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