SIRIUS Names NASCAR Producers
November 7, 2006 | 9:21 A.M. EST
Norwood, formerly of WFNZ Radio in Charlotte, N.C., and Pabst, formerly of ESPN, will be responsible for creating and overseeing the day to day operation of SIRIUS' NASCAR channel, which launches in January. The channel will air 24 hours a day, seven days a week and will include live races, plus daily and weekly talk programs, including Tony Stewart Live, a two-hour radio show hosted by the two-time and reigning NASCAR NEXTEL Cup Series champion.
Starting in 2007, SIRIUS will be the Official Satellite Radio Partner of NASCAR, broadcasting all NASCAR NEXTEL Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series races live.
Norwood, who will be based in Charlotte, was the executive producer of Primetime with the Packman on WFNZ Radio in Charlotte prior to joining SIRIUS. During his term as executive producer, the show was syndicated throughout the Southeast. He also hosted The Weekly Round-Up, a weekly news/talk show on WFNA Radio in Charlotte. Norwood was also a producer for the nationally syndicated programs The Allan Handelman Show and John Boy and Billy Rock n Roll Racing and served in several capacities at WRFX Radio in Charlotte. With over 10 years of experience working in Charlotte - the unofficial home of NASCAR and future site of the NASCAR Hall of Fame - Norwood is especially suited for producing NASCAR content on SIRIUS. He facilitated numerous interviews with NASCAR drivers, crew chiefs and owners along with coordinating NASCAR-related news segments that ran during the shows he produced.
Pabst, who will be based in New York, was with ESPN for six years before joining SIRIUS. From 2000 to 2002, he produced College Gameday on ESPN Radio and The NFL on ESPN Radio. In 2002, he became the lead producer of The Dan Patrick Radio Show, heard on more than 300 stations nationwide, where he was instrumental in booking high-profile guests from the worlds of sports, politics and entertainment. Under his supervision, The Dan Patrick Show broadcast live on-site every year from some of the world's biggest sporting events including the Super Bowl, World Series, NBA Finals and college football's National Championship game. In 2005, he began working as a producer at ESPN Classic. Prior to ESPN, Pabst was a producer for CBS Sports/Westwood One Radio.
"The addition of two talented radio veterans like Daniel and Paul to the SIRIUS team is a major step in developing the ultimate radio channel for NASCAR fans," said Cohen. "Their experience and knowledge of the sport will be a tremendous asset to SIRIUS as we provide NASCAR fans with the best radio on radio."