ESPN Deportes Radio Partners With MRN Radio

In a continued effort to better serve the Latino sports fans in the U.S., ESPN Deportes Radio and MRN Radio, the primary source for NASCAR stock car racing and related radio programming, announced today a five-year agreement that makes ESPN Deportes Radio the exclusive Spanish-language radio home of NASCAR racing’s premier events, it was announced today by Traug Keller, senior vice president, ESPN Deportes, ESPN Radio and David Hyatt, President of MRN Radio.

Under the terms of the agreement, ESPN Deportes Radio will provide up-to-the minute NASCAR news and information, highlighted with coverage of NASCAR’s three largest racing series - the NEXTEL Cup, the Busch Series and the Craftsman Truck Series. The agreement will provide ESPN Deportes Radio exclusive access to a vast amount of content that will fuel ESPN Deportes Radio’s NASCAR coverage beginning with the 2006 season.

"This agreement clearly underscores ESPN’s leadership in bringing NASCAR racing to the Hispanic community," said Keller. "Our current television agreement grants ESPN Deportes TV exclusive rights to NASCAR programming and it was a natural next step to expand the relationship to radio. With the growing popularity of NASCAR racing in the Hispanic community, we look forward to becoming the primary destination for the Spanish-speaking fans."

"Thanks to this groundbreaking agreement, Latino NASCAR fans now have a radio home for exclusive daily NASCAR race updates, news and information," said Hyatt. "ESPN Deportes will help enhance the sport’s appeal and build a stronger and more diverse fan base for NASCAR racing. We look forward to a long and fruitful relationship with ESPN Deportes Radio, and will work closely with them to make this relationship a long-term success."

"This announcement is cause to celebrate for a variety of reasons," said Oscar Ramos, senior director, general manager, ESPN Deportes Radio. "By adding NASCAR content we have made a tremendous enhancement to our motorsports programming line-up. This is also a great first step in the effort for ESPN Deportes Radio and MRN Radio to jointly provide more NASCAR content to a marketplace that has historically been underserved."

Related Topics:

NASCAR Sprint Cup, 2006

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