Dominos Pizza And MIS Team Up
June 15, 2006 | 1:29 P.M. EST
"When Domino’s became the ‘Official Pizza of NASCAR,’ it was always our intent to grow and maximize our participation in the sport," said Ken Calwell, Domino’s chief marketing officer. "Now, with three years under our belt and a wealth of knowledge in maximizing our sponsorship, a partnership with MIS in our hometown makes sense."
To celebrate the new partnership, Domino's held a special contest to reward the "Ultimate NASCAR Dad." The winner, who submitted a 250 word essay explaining why their dad was the "Ultimate NASCAR Dad," was awarded a set of four grandstand season tickets to all eight racing events during the 2006 MIS season.
"We are thrilled to continue to grow our partnership with an Ann Arbor based company with such a strong national brand," said MIS President Brett Shelton."“I know our race fans will continue to enjoy Domino’s Pizza while they root for their favorite drivers."
"NASCAR fans have voted Domino’s Pizza number one with their wallets in terms of pizza brand loyalty, and MIS has been a great partner in our quest to continue to activate our sponsorship and build sales," said Calwell. "We experienced tremendous results from the Domino’s Pizza 250 Busch series race last August and are equally excited to see the same positive impact as a result of this new relationship.