Schwans To Sponsor Petty

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Schwan’s Home Service, Inc., a business unit of The Schwan Food Company, has announced its sponsorship of the No. 45 stock car owned by Petty Enterprises for the 2006 NASCAR NEXTEL Cup racing season.

“Everyone at The Schwan Food Company is thrilled to join the Petty racing team for the 2006 season. The team operates under the same values that are important to Schwan,” said Bill McCormack, executive vice president of administration and company spokesperson.

The No. 45 car, driven by NASCAR veteran Kyle Petty, will carry the Schwan’s Home Service yellow-and-blue paint scheme for four races, which will be announced at a later date. Home Service will provide an associate sponsorship for the remaining races.

“I’ve raced off and on against a Schwan sponsored car since 1985 and am really excited to finally be able to have them on my team,” said Petty, Petty Enterprises CEO (and No. 45 team driver). “The best part of this deal is my guys won’t have as far to go to get the great Schwan’s ice cream at the track. They are already clearing space on the transporter to haul the ice cream cooler.”

Petty, the son of legendary driver Richard Petty, finished 27th in the NEXTEL Cup standings in 2005 with two top-ten finishes.

The Schwan Food Company first became involved in NASCAR when its Red Baron pizza brand sponsored a stock car in the 1980s.

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