Sweet Deal For Harvick

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HAMPTON, Ga. - Richard Childress Racing announced today that GM Goodwrench and The Hershey Company have joined forces as co-primary sponsors of RCR's No. 29 Chevrolet Monte Carlo SS driven by Kevin Harvick in the 2006 NASCAR NEXTEL Cup Series season.

GM Goodwrench will be the primary sponsor for 24 races, including the Daytona 500 at Daytona International Speedway in Daytona Beach, Fla. The Hershey Company, through its Reese's brand, will be the primary sponsor for 12 races, including the Brickyard 400 at Indianapolis Motor Speedway.

"We see this as a great opportunity to extend our NASCAR program with a brand like Reese's," said Jim Moloney, General Director, GM Service and Parts Operations Marketing. "We have had a relationship with The Hershey Company through our involvement with Richard Childress Racing for five years now and it continues to grow and prosper.

"When we analyzed our GM Goodwrench sponsorship program, we saw a great opportunity to reach a much larger demographic audience by teaming up with The Hershey Company. While it may be strange for fans to see the No. 29 Chevrolet without GM Goodwrench as the lone primary sponsor, the opportunity for additional exposure generated by Reese's is too good to pass up."

These American icons first joined forces through the No. 29 team in 2001 when the Reese's Fast Break candy bar was the sponsor at the season-ending race at New Hampshire International Speedway. In April 2004, ICE BREAKERS Liquid Ice was the sponsor of the No. 29 at Texas Motor Speedway and, this past August, Reese's Big Cup was the sponsor at Bristol Motor Speedway.

"The Hershey Company is very excited to team up with such a great organization like GM Goodwrench," said Bob Goodpaster, Vice President, Integrated Business Intelligence and Marketing Services, The Hershey Company. "We've worked very well with GM in the past and feel arrangements like this, involving major sponsors, are a wave of the future that will allow us to drive higher levels of racing performance and excitement for our race fans. The GM Goodwrench racing tradition, Richard Childress Racing and Kevin Harvick are perfect matches for The Hershey Company and the Reese's brand."

GM Goodwrench began its sponsorship with RCR on the No. 3 Chevrolet driven by the legendary Dale Earnhardt as an associate sponsor in 1986 before becoming the primary sponsor in 1988. The Hershey Company began its associate sponsorship in 2001 and is currently an associate sponsor of the No. 29 team. It has also been the primary sponsor of RCR's No. 21 NASCAR Busch Series team since 2003.

"We're very proud to have GM Goodwrench and Hershey's join forces as co-primary sponsors on the No. 29 Chevrolet," said Richard Childress, president and CEO of Richard Childress Racing. "The marketing opportunities created by this relationship will be great for all NASCAR fans. RCR has been fortunate over the years to have won championships with both companies and our goal for next season is to have both of these great American companies at the head table in New York City."

Harvick and co-driver Johnny Sauter earned the 2003 NASCAR Busch Series Owners Championship in 2003 in the No 21 PayDay Chevrolet. Harvick has three victories this season in Reese's-sponsored RCR Busch cars (two in the No. 21 Chevrolet he shares duties with Brandon Miller and one in the No. 29 Chevrolet).

"I think this is an excellent opportunity for two great companies like Reese's and GM Goodwrench," said Harvick. "I think this relationship will lead to great success both on and off the track for everyone involved."

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