Chicagoland Rocks

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CHICAGO, Ill. - Chicago-based USG Corporation announced today that it has signed a multi-year agreement with Chicagoland Speedway to be the title rights sponsor for the NASCAR weekend of events at the 1.5-mile oval in Joliet, Ill. USG is one of the nation's leading building materials companies and manufactures the renowned SHEETROCK Brand product family.

As part of the agreement USG, the preferred building materials partner of NASCAR, will assume the naming rights for the NASCAR NEXTEL Cup Series race, NASCAR Busch Series race and NASCAR Pole Day at Chicagoland Speedway. Beginning with this year's July 8-10 NASCAR weekend, the following will be the official names of events that will take place during the three-day period:

  • USG Pole Day – Friday, July 8
    NASCAR NEXTEL Cup Series and NASCAR Busch Series Practice and Qualifying

  • USG DUROCK 300 – Saturday, July 9 (NBC, 2:00 p.m. EDT)
    NASCAR Busch Series race

  • USG SHEETROCK 400 – Sunday, July 10 (NBC, 3:00 p.m. EDT)
    NASCAR NEXTEL Cup Series race

    The races are named after two of USG's top brands - the company's SHEETROCK Brand Gypsum Panels and DUROCK Brand Cement Board, a high-strength ceramic tile backer that provides superior tile adhesion.

    "USG is excited about launching this new partnership with Chicagoland Speedway and expanding our outstanding relationship with NASCAR," said William C. Foote, chairman, president and CEO of USG Corporation. "We are especially pleased about this association with the Speedway because Chicago has been USG's hometown for more than a century. The July race weekend gives us an excellent opportunity to showcase the USG Racing Experience and our industry-leading SHEETROCK and DUROCK Brands to our customers, many of whom are avid NASCAR fans. NASCAR and USG are a perfect fit because we both value speed, precision, skill and teamwork from start to finish."

    Matthew Alexander, vice president and general manager of Chicagoland Speedway, is equally excited about the partnership.

    "We are thrilled to partner with a tremendous company such as USG Corporation for our July NASCAR weekend," Alexander said. "We look forward to a long relationship with them and combining our efforts to establish the USG NASCAR weekend as one of the premier, annual sporting events in this market and one of the best stops on the circuit." Alexander added, "With the long history USG has in this market, we are excited about working closely with them to continue the explosive growth of motorsports in and around Chicago."

    In addition to the USG NASCAR weekend at Chicagoland Speedway, Matt Kenseth's No. 17 Roush Racing Ford Taurus will carry the USG SHEETROCK Brand colors.

    Along with the new title rights arrangement with Chicagoland Speedway and the sponsorship on Kenseth's Ford, the USG Racing Experience also includes the following elements:

  • USG's partnership with the No. 17 Roush Ford and DEWALT Racing includes three primary sponsorship races and a major associate sponsorship at all of the other NASCAR NEXTEL Cup Series events.

  • NASCAR promotional partnership with the "USG Improving The Finish" contingency award at each of the 36 NASCAR NEXTEL Cup Series point races.

  • USG sponsors "USG Night at the Races" at 26 local tracks that are part of the NASCAR Dodge Weekly Series. The events are intended to give customers the opportunity to enjoy an evening of stock car racing.
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