Best Buy Teams With Haas
January 25, 2005 | 5:38 P.M. EST
"Many of our customers and store associates are among the 75 million people who have declared NASCAR one of their favorite sports," said Michael Linton, chief marketing officer at Best Buy. "Our co-sponsorship with NetZero appeals to race fan interests with countless racing thrills on the track and then transports the excitement of NASCAR back into our own stores."
"We are very excited to be partnering with Best Buy on the 2005 NetZero Best Buy Race team," said Barbara Palmer, senior vice president marketing at NetZero. "Our ongoing relationship with Best Buy makes it easy for consumers to sign-up for our value-priced NetZero Internet services right in their local Best Buy store through Best Buy's knowledgeable sales associates. We believe this co-sponsorship provides what we have not had in past NASCAR seasons: a physical location where consumers can meet and interact with our team, driver and race car – and sign up for our service at the same time."
The 2005 No. 0 NetZero Best Buy Chevrolet will mark the third season that NetZero has teamed up with Haas CNC Racing in the NEXTEL Cup Series and its fifth season of participation in NASCAR. The addition of Best Buy underlines the team's continued commitment to the sport and Gene Haas' desire to align his race team with the top companies in their respective industries. Haas also maintains his relationship with Hendrick Motorsports in an effort to supply Hendrick engines and support to the NetZero Best Buy Racing Chevrolet.
"We can’t help but be excited about this new season," stated team owner Gene Haas. "The enthusiasm that NetZero and Best Buy bring to the sport can be felt by everyone involved with this team and will soon be felt by everyone involved in racing. We’ll work hard this year to make sure that we take them to the level they deserve. It’s a good feeling to be working with two companies that have proven themselves to be industry leaders, and we look forward to doing a bit of leading ourselves this year."