Royal Treatment

This season, Action Performance created the designs for the 12 IROC race cars. Each vehicle features its own personalized paint scheme that reflects the driver and will remain in place for all four races. In addition to the primary paint schemes that will appear at each race, all Crown Royal IROC race cars will include the official axiom: Be a Champion. Drink Responsibly., to encourage responsible alcoholic beverage consumption.

The shift to pre-assigned paint schemes, as opposed to the continuously altering car colors in previous seasons, is among the more noteworthy changes for the new Crown Royal IROC series. In addition, the Crown Royal sponsorship increased the value of the series championship prize to the largest purse in IROC's history: $1 million.

"IROC represents a 'best of' racing class," said Fred Wagenhals, Action's chairman, president and CEO. "Regardless of their disciplines, drivers come together to showcase how their skills rank among their peers when all other variables are made equal. At Action, we felt it was important to join IROC during a time of such evolution. We knew that Action's many years of experience with innovative motorsports marketing programs would benefit the new Crown Royal IROC Series and help broaden its overall consumer appeal. Apparently, IROC shared our vision and enthusiasm."

Initially, Action will produce six 2004 IROC race car die-cast replicas, representing drivers Matt Kenseth, Jimmie Johnson, Kevin Harvick, Kurt Busch, Ryan Newman and J.J. Yeley.

Related Topics:

NASCAR Sprint Cup, 2004, Ryan Newman

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