Burton Teams With TNT

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CONCORD, N.C. - Roush Racing announced today that Turner Network Television (TNT) will bring the NBA to NASCAR when they sponsor the No. 99 Roush Racing Ford and driver Jeff Burton for the Daytona 500 on Sunday, February 15, and for the Twin 125s on Thursday, February 12. TNT will place the NBA All Star Game on the hood of the No. 99 Ford and on a specially designed firesuit for Burton for this one race deal.

"Although our entire season of sponsorship is not totally lined up," said Burton, "The No. 99 team will begin the season with the most exciting sponsor in the garage that's for sure. Being selected by TNT and the NBA All-Star Game is an honor and a testament to what this program has to offer a potential sponsor.

"While we have a lot of things working, we are still seeking sponsorship for the remainder of the year for the No. 99 team but having TNT on the car for the 500 is certainly a great start." Burton continued, "This is such a great platform to show potential sponsors what a great program we have and what an excellent opportunity it would be to sponsor a championship contending team."

David Levy, president of Turner Sports echoed Burton's excitement.

"We are thrilled to be able to marry two of the biggest sporting events of the year, the NBA All-Star Game and the Daytona 500, and would not have been able to accomplish that without the help of our NASCAR television partner, NBC, and the services of one of the top drivers and teams in the sport in Jeff Burton and the No. 99 Roush team," said Levy. "I believe that for the first time in television history a network will be able to cross-promote these two great events to millions of sports fans, reaching one of the largest male audiences of the year."

TNT will televise the Twin 125s on Thurs., Feb. 12, at 1 p.m. ET and will air the 2004 NBA All-Star Game on Sun., Feb. 15, at 8 p.m. ET. NBC will broadcast the Daytona 500 on Sunday at 1:30 p.m. preceding TNT’s NBA All-Star coverage. NBC and TNT are partners in broadcasting Speedweeks in Daytona as well as the second half of the NASCAR season beginning in July. This is the 19th year Turner Sports has featured NBA All-Star coverage, and the second consecutive year the NBA All-Star Game will be televised in prime time on TNT.

Burton concluded, "Through this sponsorship we are hoping to introduce some NBA fans to NASCAR and some NASCAR fans to the NBA. I'm an avid basketball fan as well as a NASCAR driver and I'm really excited to carry the NBA All Star Game on the No. 99 Ford at the Daytona 500. It's a great way to kick of the 2004 season and begin our quest towards being the first NASCAR Nextel Cup champion.

"February 15 will be a great day to have a Coke, eat a hot dog and be a sports fan."

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