Homestead Heats Up Airwaves

DAYTONA BEACH, Fla. – Title-clinching scenarios provided plenty of viewing drama last week as the NASCAR Winston Cup Series, the NASCAR Busch Series and the NASCAR Craftsman Truck Series ended the 2003 season at Homestead-Miami Speedway.

The Ford 400, the NASCAR Winston Cup race held last Sunday and televised by NBC, had an average of 4,870,000 households and 7,326,000 viewers tune in, even though new NASCAR Winston Cup champion Matt Kenseth had clinched the title the previous week at Rockingham.

The Ford 300, the NASCAR Busch Series race held last Saturday and televised by NBC, had an average of 2,153,000 households tune in, a 10% increase over the 1,950,000 that tuned in last year. An average of 2,888,000 viewers tuned into the Ford 300, an 8% increase over the 2,666,000 watching last year.

The Ford 200, the NASCAR Craftsman Truck Series race held last Friday and televised by SPEED Channel, had an average of 340,000 households tune in, a 12% increase over the 303,000 that tuned in last year. An average of 464,000 viewers tuned into the Ford 200, a 33% increase over the 350,000 from 2002.

Vickers Collects Nearly $2 Million in Final NASCAR Busch Series Payout
NASCAR Busch Series 2003 driver champion Brian Vickers won a total of $1,987,255 for his efforts this season, with the bulk coming from his race winnings ($1,112,255) and his share of the series point fund ($855,000).

The balance of Vickers' season total came from $20,000 via various contingency awards. Vickers captured the 76/NASCAR High Performance Motor Award, worth $10,000 and the Goodyear Tire Award, worth another $10,000.

Other season wrap-up, money-related highlights:

  • Four other NASCAR Busch Series drivers exceeded $1 million in race winnings - series runner-up David Green ($1,135,360), fourth-place Bobby Hamilton Jr. ($1,167,465), fifth-place Jason Keller ($1,117,840) and sixth-place Scott Riggs ($1,122,030).
  • Keller, whose total payout of $1,488,340 places his career winnings at $8,050,615, is the NASCAR Busch Series' all-time leading money winner.
  • The $5,700,000 point fund included a $2.9 million contribution from series sponsor Anheuser-Busch. It’s the largest points fund in the 22-year history of the NASCAR Busch Series. Anheuser-Busch's commitment has more than quadrupled since 1998, when the company contributed $650,000 to the point fund.
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