Ready To Roar

Evernham Motorsports is set to roar into Kansas Speedway when the NASCAR Winston Cup series heads there for a weekend of racing on Oct. 3-5, 2003. The team today announced that the 1.5-mile tri-oval Kansas racetrack also will be the site where the No. 9 and No. 19 Dodge Dealers-UAW Dodge Intrepids driven by Bill Elliott and Jeremy Mayfield will feature special paint schemes displaying characters from the Disney animated movie, "The Lion King."

"I think it’s great anytime you can give the fans something exciting and different," said Ray Evernham, president and CEO, Evernham Motorsports. "Who wouldn’t want to be involved with a company like Disney? It’s a great partnership for our organization and everyone involved with Dodge. I know I loved the movie, and I’m sure there are many race families out there who did, too. I’m sure both Dodge Intrepids will be popular, and I wouldn’t be surprised to hear people saying, ‘hakuna matata’ all weekend."

Elliott’s No. 9 Dodge Intrepid will feature the character of Simba as an adult. Mayfield’s No. 19 Dodge Intrepid will feature Simba’s life-long friends, Timon and Pumbaa. The cars are part of a special promotion between Dodge, Action Performance Companies and Disney to celebrate the 20th anniversary of the "King of Minivans" - the Dodge Caravan - and the Oct. 7, 2003 DVD release of the highest-grossing animated film ever, "The Lion King." A $500 discount coupon on Caravan will be included in "The Lion King" DVD case and a consumer sweepstakes program will run this fall with the winner receiving a Dodge Caravan.

"Both Dodge and Disney are all about connecting with families," said Julie Roehm, director, Dodge Communications. "We partnered in the past with Disney with the release of ‘Monsters Inc.,’ and it was a tremendous success. Now, it makes perfect sense to do so again. And, ‘The Lion King’ paint schemes on the Evernham Motorsports Dodge Intrepids are an integral part of the promotion. When the cars hit the track in October, thousands of families in the grandstands and television audience will be cheering for Dodge and Disney."

In cooperation with Disney, Dodge and Evernham Motorsports, Action Performance, the leader in motorsports collectibles, designed all the vehicle paint schemes and coordinated the trackside merchandising efforts related to "The Lion King" race cars. Action Performance also is the exclusive supplier of replica die-cast collectibles related to the promotion.

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