Hooters Drops Bodine

Owner-driver Brett Bodine will be racing Sunday in Hooters livery for the last time after the sponsor said Wednesday it no longer wanted to back the unsuccessful team.

"We are clearly disappointed in the performance of the team both this season and last," said Mike McNeil, vice president of marketing for the restaurant chain.

After being the primary sponsor for most of the 2002 season and the first half of this season, Hooters' final appearance on Bodine's Ford will be in the Sirius Satellite Radio 400 at Michigan Speedway.

In an attempt to be more competitive, Bodine scaled back this year from 36 to 26 Winston Cup events. But it hasn't helped, and he has appeared in just six of 14 events.

"It does not make business sense to continue to pour money into a marketing venture that is not getting exposure on race days," McNeil said.

Bodine has not finished in the top 20 this season. He has just one career victory, in 1990, in a car owned by drag racing champion Kenny Bernstein.

"Naturally, we had hoped that by scaling back on the number of races on our schedule for this season, we would be able to improve our performance," Bodine said. "But without the help from major associate sponsors we are still underfunded and it is extremely difficult to compete with teams who are running on two or three times the amount of money we have."

Bodine has operated his own team since 1996.

Related Topics:

NASCAR Sprint Cup, 2003, Brett Bodine

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