Jarrett UPS Unveil New Look

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This weekend UPS gives NASCAR race fans even more to cheer when its "new look" and latest television commercial both debut at Texas Motor Speedway.

The No. 88 UPS Ford Taurus will sport the new UPS logo that was unveiled around the world this week. The modified image marks the first redesign in more than 40 years of the company’s well known "shield" logo. The energized brand mark reflects the UPS forward focus on its expanded capabilities that help to synchronize commerce around the world.

"The sleek new logo on the race car reinforces UPS speed and reliability in its NASCAR presence, along with consistent top performance by driver Dale Jarrett," said John Beyhstehner, UPS senior vice president of worldwide sales and marketing. "Through NASCAR, UPS will reach a large and growing audience to communicate our expanded global capabilities."

The UPS logo appears on more than 88,000 vehicles, 267 large jet aircraft, 1,700 facilities around the world, 70,000 drop-off and retail access points, more than one million uniform pieces, and labeling on more than three billion packages annually. Now, along the NASCAR Winston Cup circuit, the new mark will be visible on the #88 UPS car, team uniforms, pit box and equipment.

As well, the new UPS logo will be seen in the newest "Race the Truck" commercial to be broadcast on this Sunday’s FOX telecast of the Samsung/Radio Shack 500. The popular campaign continues with racing expert Jackie Stewart still in consultation with Dale Jarrett about racing the big, brown truck. This time, 3-D glasses play an important role.

"The ‘Race the Truck’ campaign coupled with the new sleek logo assures racing and non-racing fans that UPS’s momentum on and off the track is going to make it even more difficult for anyone to catch up with them," Dale Jarrett said. "We’re excited that UPS considers NASCAR an important part of its brand launch program and I personally hope to take the company’s new look to Victory Lane."

The world’s largest package delivery company continues to revolutionize its commitment to racing. In addition to an award-winning advertising campaign, an array of initiatives propels the brand and its motorsports involvement. These programs include: UPS Trackside Services, the UPS Racing Web site, a teen driving safety program, UPS Technical Edge Scholarships and leadership in NASCAR’s diversity outreach to raise involvement and opportunity with the sport. The company also has successfully used racing themes and related prizes for performance improvement programs among its U.S. workforce of 320,000 employees.

Last January UPS announced the extension of its current contract with Robert Yates Racing as the primary sponsor on the No. 88 Ford Taurus through the 2006 NASCAR Winston Cup Series season. The current four-year contract was scheduled to end in 2004.

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