No Bull No More

WINSTON-SALEM, N.C. - R. J. Reynolds Tobacco Company and its Winston brand have made the decision not to continue the Winston No Bull 5 bonus program in 2003.

The Winston No Bull 5, a bonus program for both drivers and fans, was introduced in 1998 in celebration of NASCAR's 50th anniversary.

"The Winston No Bull 5 program was a very successful program for the Winston brand," said Ned Leary, president of Sports Marketing Enterprises. "However, we are constantly evaluating the allocation of resources. For 2003, the decision has been made to deploy those resources in other areas.

"This decision does not affect our sponsorship of the NASCAR Winston Cup Series. The 2003 season marks Winston and parent R.J. Reynolds Tobacco Company's 33rd season of involvement in NASCAR's premier racing series."

Related Topics:

NASCAR Sprint Cup, 2003

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