"Mms" Chocolate Candies Bio
September 4, 2001 | 12:00 A.M. EST
By the late 40s, “M&M’s”® Plain Chocolate Candies became widely available to the public and the reception was excellent. As America entered the 50s, “M&M’s”® Plain Chocolate Candies were becoming a household name, particularly with the growth of television. In 1954, “M&M’s”® Peanut Chocolate Candies were introduced and the sales of both varieties continued to grow. That same year the universally-loved “M&M’s”® Brand Characters and famous slogan, “The milk chocolate melts in your mouth, not in your hands”®, first appeared in the brand’s initial TV advertising.
The popularity of “M&M’s”® Chocolate Candies continued throughout the 60s and 70s with the brand firmly established as an icon of American culture. Even with decades of phenomenal success behind them, M&M/MARS never forgot that quality and consumer satisfaction were paramount.
“M&M’s”® Chocolate Candies have continued to be a part of recent American history. In 1982, “M&M’s”® Chocolate Candies were the first candy to be chosen by space shuttle astronauts to be included in their food supply. “M&M’s”® Chocolate Candies are now on permanent display at the space food exhibit of the National Air & Space Museum in Washington, D.C. In 1984, “M&M’s”® Chocolate Candies supported international athletes as the Official Snack of the 1984 Olympic Games in Los Angeles.
The 90s brought two new products to the “M&M’s”® Chocolate Candies family. In 1990, the company began selling “M&M’s”® Peanut Butter Chocolate Candies. “M&M’s”® Almond Chocolate Candies, first introduced as a seasonal product in 1988, went national in 1992.
For many years, “M&M’s”® Chocolate Candies have offered a variety of vivid seasonal blends to highlight the holidays, including Christmas, Valentine’s Day, Easter and Halloween.
In 1995, consumers across the country became a part of “M&M’s”® Chocolate Candies history by voting for a new color to be added to the famous color mix. Americans were asked to choose from pink, purple or blue, or opt to not change the mix. An astounding 10,234,142 votes were cast and the color blue won by a landslide. The new color appeared in packages everywhere in September of that year.
1996 will be remembered as the year “M&M’s”® lovers began to customize their color combinations with “M&M’s”® ColorworksÔ. They now have a choice of 21 colors from special dispensers located in selected specialty stores across the country. The 15 new colors, ranging from teal green to maroon and silver, along with the classic colors, give consumers an opportunity to have fun creating personalized mixes for those special occasions in their lives.
The historical moment in 1997 was the debut of Green, the first female “M&M’s”® Character. “M&M’s”® Green has starred in a number of commercials with the popular Emmy-Award winning comedian Dennis Miller. A multi-faceted motivational speaker and author, Green is currently on tour promoting her autobiography, “I Melt For No One,” and has quickly achieved the celebrity status of her male live-action colleagues, Red, Yellow and Blue “M&M’s”® Characters.
In 1998, the “M&M’s”® Brand Spokescharacters declared themselves the “Official Candy of the New Millenium”™. Since MM means 2000 in Roman Numerals, “M&M’s”® Chocolate Candies was the only candy that could make that connection, leveraging the Millennium fever for all it was worth.
Another major milestone for the “M&M’s”® Brand occurred in early January 1999 with the national introduction of “M&M’s”® Crispy Chocolate Candies, a crispy rice center surrounded by milk chocolate and covered with a colorful candy shell. At the same time, the “M&M’s”® Crispy Character made his debut for Super Bowl 1999. Crispy, the neurotic character, starred in seven different television spots featuring famous celebrities Halle Berry, Diedrich Bader and Patrick Warburton.
In June of 2000, Red, the famous “M” Spokescandy, had a celebration of his own. After years of trying, Red finally convinced the people at M&M/MARS that he doesn’t want to be called Plain anymore. As a result, the No. 1 candy brand in the world is now known as “M&M’s”® Milk Chocolate. “M&M’s”® Milk Chocolate Candies have the “Same Great Taste, Much Better Name”.
M&M/MARS, one of America’s leading snack food manufacturers, is a division of MARS, Inc. Headquartered in Hackettstown, N.J., M&M/MARS owns some of the world’s most favorite brands including “M&M’s”® Brand, SNICKERS® Brand, 3 Musketeers® Brand, TWIX® Brand, STARBURST® Fruit Chews, SKITTLES® Bite Sized Candies, MARS® Bar, MILKY WAY® Brand, KUDOS® Milk Chocolate Granola Bars, DOVE® Brand and COMBOS®/Snacks.