Sanford To Sponsor Bristol Night Race

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BRISTOL, Tenn. - Sanford of North America will sponsor NASCAR's most popular event and rename Bristol Motor Speedway's August 25 night race the "Sharpie® 500."

TBS will televise the race Saturday night, August 25, 2001.

Although NASCAR drivers use Sharpie® markers almost every time they sign autographs, sponsorship of the "Sharpie® 500" is Sanford's first official entry into motorsports.

"NASCAR fans catch their favorite drivers signing autographs with Sharpie® markers," said Paul D. Donahue, President, Sanford of North America. "To join NASCAR's most popular autograph pen with NASCAR's most popular race was an easy decision for the Sharpie® brand to make. NASCAR's new television package places the sport in position to enjoy another phenomenal burst in popularity, and we want the Sharpie® brand to benefit from the explosion."

Said Speedway Motorsports Chairman and CEO Bruton Smith, "I see drivers every week reaching for their Sharpie® markers to sign autographs for race fans. Now, we take pride officially introducing Sharpie® to the world of motorsports and to race fans' favorite track, Bristol Motor Speedway."

Sanford produces and sells high value writing instruments, mechanical pencils, permanent markers, highlighters, pens, professional art products, sharpeners, presentation products, and children's writing and art products. Brand names include Sharpie®, Papermate, Accent, Expo, Vis-A-Vis, uni-ball, Colorific. Parker and Waterman.

Sanford's parent company, Newell Rubbermaid, Inc., is a $6.2 billion Fortune 500 company that owns, in addition to Sanford, Berol, Wearver, rotring, and Rubbermaid. Brand names include Newell and Sanford (office products); Mirro, Calphalon, Rubbermaid, Little Tikes and Graco (housewares); Newell and Levolor (home furnishings); and Bulldog and EZ Paintr (hardware).

Bristol Motor Speedway, a .533-mile high-banked oval, is a wholly-owned subsidiary of Speedway Motorsports, Inc. Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the U.S. SMI owns and operates the following premiere facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Las Vegas Motor Speedway, Lowe's Motor Speedway at Charlotte, Sears Point Raceway and Texas Motor Speedway. SMI also provides event food, beverage and souvenir merchandising services through its Finish Line Events subsidiary, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary.


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